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GFS BWL Flashcards | StudBud
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GFS BWL
GFS BWL
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Questions
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Answers
1
Examples for core values are functional, emotional and social values
False
True
2
What are typical features of branded products?
The concept is easy to understand
Slogan or symbol everybody knows
Nice shape
Design changes very often
3
A company which has a big product range depth but a small product range width could fit to
C) A small store offers water bottles in different shapes and colors
D) Jill hast just started a business which sells only rarely common wines
B) An online shop focuses on selling sports equipment
A) A bike retailer sells several kinds of bikes in different colors
4
Product range width defines how many products or services a company offers
True
False
5
Sales assistant Ellie wants to start a brand. Which advice do you have for her?
„Don‘t use typeface logos, they are so outdated.“
„Stick with the old concept and search inspiration from other brands.“
„Use a complicated name for your product, so people have to look it up.“
„Your logo needs to be recognizable, you have to build emotions as well.“
6
Which of the following statements matches with a product and not a brand?
Abstract concept
Identity association
Individual preference
Overall allegiance
7
CEO Lily : „ There is a high risk behind innovating a product, but if it works out, you will have high sales figures.“
False
True
8
Disruptive Innovation can be describes with the following statements
In contrast to public transport Uber focusses on convenience
Making small, continous improveents on existing products
With each new IPhone, Apple improves camera quality and Batterie life
Improvement in overlooked parts of the market
9
Product variation consists of product design and packaging, branding and product elimination
False
True
10
Ellies process of collecting ideas by talking with her customers are … impulses
External
Internal
11
Which of the following examples is a reason for product innovation?
CEO Lily informs herself about technical innovations daily to be competive
Due to her high stress level, secretary Liz asks for more salary
Manager Eddie wishes for more free coffee
Ellie, the a sales assistant aims to improve products by asking customers
12
Lily wants to start her own business with her brand and a friend. Where does she have to register in this context?
Commercial register (Handelsregister)
German Patent and Trade Mark Office
Eurpean Union Intellectual Property Office
SE-register
13
What is the German term for product policy ?
Produktpolitikbestandteile
Produktpolitik
Produktreichweite
Produktpoltik
14
Little feedback for me: What was your (honest) opinion about my GFS?
Good I guess…
I didn‘t listen, sorry
It was really good and I‘ve learned a lot
Meh..
15
The protective function includes..
Information about the ingredients
Protection during storage and transport
That the packaging is eco-friendly
Stable material
16
The Circular Economy act refers only to the material of the product which make sure that there is less waste
False
True
17
Lilys Business goes well but she has inmense costs. Give her another advice based on the product
„You can focus on producing less but increase quality.“
„Due to reduction of quality your costs will sink due to low material costs
„Give up.“
„You may can reduce your costs by kicking employees out.“
18
The only purpose of product changes is to make the product more attractive for customers
False
True
19
Product elimination occurs not when a company stops producing product but changes some ingredients
True
False
