Development & Planning Unit Test Review

An example of a Brand Mark is ________.

The types of brands include _______, _______, and ________.

Group of closely related products manufactured or sold by a business

A________ is a name, design, or symbol that identifies the products of a company.

Number of different product lines a business manufactures or sells.

A banana stamped with "Chiquita" is an example of a ______ label.

Branding is an important part of product planning because it can help build customer loyalty.

An oil company using a star to identify its products and itself is a Brand Mark.

The major goal at this stage is to draw attention to the product.

Which type of brand does not carry a brand name?

Process that involves managing a group of product lines with the same target market as individual business units.

Which of the following is NOT a reason to delete a product or product line?

During this stage in the product life cycle sales level off.

In which step of the new product process does the four P’s come into play? 

Aseptic packaging promotes social and political causes.

Branding strategy that uses an existing brand name to promote a new or improved product in a company’s product line:

Brands are important because ______.

One disadvantage of adding new products to a company’s product mix is the cost factor.

The efforts a business makes to identify, place, and create an image to sell its products in the marketplace.

In this stage, most of the target market already owns the product

Includes all the different products that a company makes or sells.

The stages a product goes through in its life.

One is a compact car while still emphasizing quality.  One car is a high-performance car. This is an example of

An alteration in a company’s existing product.

A business proposal is developed to evaluate the new product in terms of the profit potential and risk level.

Information about storage, construction, care, performance, and illustrations are included with _____________ labels.

Discounting the product is typical during this stage

Combining manufacturer, private, distributor, and generic brands:

Most companies will drop a product as soon as there is a decline in profit.

Example of this branding strategy is Starbucks has an agreement with Barnes and Noble to put coffee shops in the store

Making decisions about what features should be used in selling a businesses products, services, or ideas.

National Brands are also known as ________.

An example of a brand extension might be ______.

Commercialization is the stage involving introducing a new product to the public.

At this stage, the product is enjoying success as demonstrated by rising sales and profits.

Number of product items offered in a product line

A trademark is a word, name, symbol, or combination of these that give legal protection by the federal government

Which of the following is NOT a reason for why marketers may forgo testing a new product?

Southwest Airlines tells potential customers that they are the low-fare alternative to full-service airlines.  

Approach to product development that brings together employees to take a concept from the idea stage through the stages