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Sports and Entertainment marketing CH. 1 Flashcards | StudBud
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Sports and Entertainment marketing CH. 1
Sports and Entertainment marketing CH. 1
25 terms
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StudBud Administration
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239 plays
#extra credit
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
how much money do major companies pay to sponsor national sporting events
trillions
billions
millions
thousands
2
what are the four elements of the marketing mix
Tom Brady's 4 game suspension
none of the above
Financial, selling, Product, Form
Product, Distribution, Price, Promotion
3
What is disposable income
none of the above
Income that can be freely spent
Influencing how people choose to use their time and money
Locations used to make products available to customers
4
how many core standards of marketing are there
9
4
5
6
5
what is production
Renewing your body or mind with play or amusing activity
The number of viewers the programming attracted
What a business offers customers to satisfy needs
6
what is promotion
make customers aware of products and encourage them to buy
the amount that customers pay for products
7
Influencing how people choose to use their time and money
ratings
promotion
Entertainment marketing
selling
8
what is timing
when to catch something before it hits the ground
R.I.P to Teddy Brigewater's carrer
Fans wan products and services that identify them a winner
9
Ways to encourage customers to purchase products and increase customer satisfaction
disposable income
ratings
price
promotion
10
what is Income that can be freely spent
disposable income
marketing
ratings
production
11
what is emotional value
crying over a girl that broke up with you
sports fans have emotional ties to their high school
being mad all the time
crying about nobody liking you
12
What are the core standards of marketing
none of the above
Product/service management, promotion, selling
both 1 and 2
Distribution, Marketing information management, pricing
13
sports marketing- using sports to market products
true
false
14
what age group does television networks attract more
34-90
67-68
1-200
12-34
15
what is price
the amount that customers pay fo products
What a business offers customers to satisfy needs
Income that can be freely spent
Influencing how people choose to use their time and money
16
is financing a core standard
false
true
17
Creation and maintenance of satisfying exchange relationships
ratings
Marketing mix
promotion
marketing
18
what is sports marketing
Recreational travel or tours planned around special interest
Using sports to market products
Income that can be freely spent
19
what is entertainment marketing
The vikings losing to the eagles
The warriors losing a 3-0 series
The phillies not making the playoffs
Influencing how people choose to use their time and money
20
what is the amount that customers pay for products
Distribution
Product
promotion
price
21
how many tasks are in a marketing mix
1
8
5
4
22
What is marketing
Describes how a business blends the four marketing elements
Creation and maintenance of satisfying exchange relationship
Teddy Bridgewater getting knocked out
What a business offers customers to satisfy needs
23
Using sports to market products
promotion
sports marketing
target market
ratings
24
what is ratings
Michael Jordan retiring from basketball
The broncos winning the super bowl
Wentzelvania
The number of viewers the programming attracted
25
how many ways are there to satisfy a customers needs
3
2
1
5
