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Marketing mix Flashcards | StudBud
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Marketing mix
Marketing mix
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A test to check the knowledge of basic marketing mix concepts
Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
They are included in the definition of the product
after-sales service, quality, discount
packaging, quality, advertising
branding, warranties, promotion
packaging, after-sales service, branding
2
Identify the right pricing strategy related to the definition written below the image
Competitive
Skimming
Penetration
Cost-plus pricing
3
A company is using an extension strategy. Which of the following actions is not correct?
Stopping promotion
Modifying the product to increase usability
Promoting more frequent usage of the product
Promoting to a different market sector
4
A business pays to be associated with another firm, event or cause
. What are we talking about?
Sales promotions
Sponsorship
Advertising
Direct mailing
5
At this stage of the product's lifecycle, a company has high costs on promotions and low sales.
Launch
Decline
Growth
Maturity
6
What is the promotional activity related to the following terms? Loyalty cards, BOGOF, discount
Sales promotions
Sponsorship
Advertising
Direct mailing
7
Identify the right pricing strategy related to the definition written below the image
Differential
Psychological
Cost-plus pricing
Skimming
8
Consider the product lifecycle: what is the stage that comes after growth?
Decline
Research and Development
Maturity
Launch
