Fashion chapter 4

worn by fashion leaders – fast fashion retailers, contemporary boutiques specialty stores

fashion followers wear, but do not purchase - clearance racks

a quick and sketchy drawing of a live model

a popular trend, especially in styles of dress and ornament or manners of behavior

Enduring styles that are never completely “out”

Small bundle of yarn used by color forecasters

looks dated to wear, no one wants to buy it – thrift stores

a sample made to reflect how the product will look as it comes off a production line.

Phases of the fashion cycle worn by fashion innovators - boutiques and specialty stores

worn by fashion followers (mass market) – moderate and better labels at department stores

Analyze current events, pop culture-identify trends

Ready-to-wear, but not mass merchandise

Mass acceptance on everyone – moderate retailers and mass merchants

Explore limits of creativity; highest fashion level

process of surveying a resources for economic, political, social, technological, and cultural

why is environmental scanning important

Preference for certain product characteristics

Innovations with short popularity burst

is the first garment made from a pattern.