The Business of Media

Question 1

A story about the life and career of Michael Jackson is an example of which kind of news story?

Accepted Answer

Soft news

Question 2

The entertainment formula includes all of the following EXCEPT

Accepted Answer

Premise

Question 3

Exhibition is delivery of the produced material to audiences.

Accepted Answer

False

Question 4

the people to whom a media product is directed

Accepted Answer

Audiences

Question 5

A method that brings a group of people together and asks them to talk about a product is called

Accepted Answer

Focus group

Question 6

people who select or create material that mass media firm produces, distributes, or exhibits

Accepted Answer

media practitioners

Question 7

->

Accepted Answer

Copyright Act of 1976

Question 8

Mix Hollywood plots and Bollywood dance numbers, Bride and Prejudice is an ex. of genre hybrid.

Accepted Answer

True

Question 9

Taking out loans and stock offerings provide ways to fund new production.

Accepted Answer

True

Question 10

provisions which person or company may use small portions of copyrighted work not asking perm.

Accepted Answer

Fair Use Regulations

Question 11

the legal protection of a creator’s right to a work

Accepted Answer

Copyright

Question 12

Demographics offer the best indicators of consumer preferences.

Accepted Answer

False

Question 13

->

Accepted Answer

Pool Reporters

Question 14

Shows such as Sesame Street and Reading Rainbow fall under which genre of media?

Accepted Answer

Education

Question 15

Attitudes, personality types, and motivations are examples of

Accepted Answer

Psychographic indicators

Question 16

reporters who receive ok from the military to travel with a military unit across the battle

Accepted Answer

Embeds

Question 17

Soft-sell ads feature primarily lists of features about the product.

Accepted Answer

False

Questions 17