stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Concepts Flashcards | StudBud
Explore
/
Marketing Concepts
Marketing Concepts
10 terms
·
StudBud Administration
·
13 plays
Imported from external platform
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
Which of the following is NOT one of the seven pillars of marketing?
Economics
Financing
Distribution
Selling
2
Targeting teenagers is an example of which type of segmentation?
Aerographic
Geographic
Demographic
Psychographic
3
Mark goes to a department store in search of the perfect gift for his son’s birthday. Mark is which of the following?
Distributor
Consumer
Customer
Marketer
4
Effective marketing is difficult because of which of the following?
The assortment of goods is usually too large for customers
Producers and consumers are usually separated in several ways
Customers want to buy more than producers make
Manufacturers and retailers disagree on who is the customer
5
Which of the following populations are the largest ethnic group in the United States?
Caucasian
Hispanic
African-American
Asian-American
6
Which of the following is NOT a type of segmentation?
Aerographic
Psychographic
Demographic
Geographic
7
There are how many foundations to marketing?
Two
Four
Five
Seven
8
Which of the following combines finding a target market and using a marketing mix?
Marketing strategy
Marketing concept
Marketing foundation
Effective marketing
9
Which generation is arguably the most educated?
Baby Boomers
Generation X
Generation Y
Generation Z
10
A similar group of customers a company wants to attract is known as which of the following?
Specific market
Marketing mix
Target market
Mass market
