Duplicate of Sports Marketing I Unit 1 Review

Question 1

Celebrity is paid to use a product and discuss its effectiveness during a long TV commercial

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testimonial

Question 2

Coca-Cola is the only soft-drink sponsor

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exclusive

Question 3

The core benefits to customers who purchase sport products include entertainment, health, and

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achievement

Question 4

Outcome of a match is uncertain,many fans attending an event are motivated by the game's

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entertainment value

Question 5

Marketing activities involves writing press releases and organizing news conferences

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Media relations

Question 6

An example of marketing the sport event:

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distributing information

Question 7

Relationship between a sponsor and a sport entity is often described as a

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partnership

Question 8

The team name, mascot, and logo are important elements that are used to create and maintain

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brand awareness

Question 9

Ultimate purpose of branding in sport/event marketing is to

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encourage sales

Question 10

A unique characteristic of the sport industry is that it seeks to attract markets that

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include spectators and participants

Question 11

The basis for licensing process is

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trademarked property

Question 12

Sarah wants to get healthy. What motivates Sarah to attend the exercise class?

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Personal improvement

Question 13

Refers to government revenue (taxes) from events within a city.

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Fiscal

Question 14

Promoting and selling an intangible product thatis immediately consumed

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event marketing

Question 15

Action taken by the salesperson in handling customer complaints should be based on the

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solutions available within the business's policies

Question 16

Sports marketers have an advantage over all other types of licensors internationally because

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sports are universally appealing

Question 17

memories of attending a game with his dad as a young boy, what motivational factor is this?

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significant others

Question 18

When taking an incoming telephone order, an effective way to make sure the order is correct

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read it back to them

Question 19

What are royalties?

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A percentage of actual sales

Question 20

Which of the following help create the excitement that make the games what they are:

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spectators

Question 21

A good way for salespersons to prevent customer complaints is by

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accurately determining each customer's needs

Question 22

I'd like to have that in writing before I give you my money

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suspicious

Question 23

Information about sponsorship, cost, marketing opportunities, and audience demographics

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included in a sponsorship proposal

Question 24

expansion team is established in a community, the economic impact might result in

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increased job creation and more consumerspending

Question 25

Most sport/event products are classified as

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a combination of goods and services

Question 26

Should be included in an event program if it is longer than four pages?

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Table of contents

Question 27

A person responsible for matching up corporations with events has a career in:

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sponsorship management

Question 28

basketball team went to the state last year, but didn't even make the play-offs this year

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inconsistent

Question 29

A characteristic of an event is that it is produced and consumed

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at the same time

Question 30

Professional sports teams benefit their surrounding community by

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attracting tourists $

Question 31

Ryan loves baseball and plays year-round. He's very goal-oriented, and out to win every game.

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very competitive by nature

Question 32

What should you do to determine whether a customer's complaint is justified?

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investigate the problem

Question 33

primary reason that large businesses purchasethe naming rights to a new sport/event facility

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provides exclusivity and has potential tomaximize exposure

Question 34

Which of the following statements is true regarding sports marketing

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license apparel is an effective way tocreate brand awareness

Question 35

Wrigley Field has earned a reputation as one of the best places to watch a Baseball games.

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image

Question 36

main differences between professional and amateur athletes is that for professionals

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The game is their occupation

Question 37

What might a sports organization offer to encourage that business to sponsor an event?

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naming rights

Question 38

Primary reasons that people are motivated to attend arena football games is the

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affordable ticket prices

Question 39

Expenditures (dollars spent) from visitors and the nights spent.

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Direct Impact

Question 40

The National Collegiate Athletic Association and the Professional Golfers' Association

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Sanctioning bodies

Question 41

A baseball game broadcast on the radio is an example of

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sport media.

Question 42

Making the customer feel important and in charge is a good way to handle

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domineering/superior

Question 43

Appearing in a commercial for a softdrink while wearing Nike and holding a spalding tennis ball

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cross-promotion

Question 44

Marketing activities involves responsibility fora sport organization's licensing

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Merchandising

Question 45

primary reason that many colleges and universities sell the naming rights

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help pay for construction expenses

Question 46

Example of a celebrity endorsing an event simply by being associated with it

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Attending a grand opening

Question 47

Customers who seem to disagree,or look for error in almost everything and everybody are

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argumentative

Question 48

When designing an event program for a charity event, it is important to

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acknowledge the event sponsors

Question 49

Team-related factors that affect brand equity include

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performance, coaches, and star athletes

Question 50

Which of the following is an example of a licensed product

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NASCAR earrings

Question 51

The programs and souvenirsthat fans buy during a sporting event are part of the total sports

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product

Question 52

NASCAR fans list the sponsors featured on theirfavorite driver's car

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brand recognition

Question 53

You are in charge of advertising. Which of the following would be your responsibility:

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Buying commercial time on television

Question 54

Athletes are often considered to be particularly effective promoting products related to their

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sport

Question 55

85% of season ticket holders live within 2 hr from arena what is the motivational factor

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stadium's geographic location

Question 56

Which of the following usually is a characteristic of the sport/event industry

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are different for each consumer

Question 57

One characteristic of event marketing involves promoting and selling a(n)

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unique experience

Duplicate of Sports Marketing I Unit 1 Review

Questions 57

Duplicate of Sports Marketing I Unit 1 Review

Questions 57