NPD 1 Overview of NPD

The role of product development is to create value for its target market.

What are the 3 innovation challenges of a new product?

Which are challenges of product development? Tick all that apply.

What is the first step in the Concept Development Process?

This is a gap in how Marketing and R&D people perceive each other.

Which areas below are the key functions within NPD? (tick all that apply)

The topic of NPD is _______. Choose the best answer.

Having a great idea is 90% of the work in creating a successful new product.

Good NPD often involves good teamwork.