Marketing Influences Flashcards

1

Name the current Act used to protect consumers.

2

What is is exaggerated praise or flattery called?

3

Any practice by a business that is just not reasonable and often illegal

4

People with whom a person closely identifies, adopting their attitudes, values and beliefs

5

What is the independent Government Body which enforces the Competition and Consumer Act?

6

This is a person’s overall feeling about an object or activity.

7

When is price discrimination prohibited?

8

What are the unspoken and unwritten terms of a contract?

9

Which of the following is NOT a legal issue in relation to marketing?

10

What are influences within an individual that affect his or her buying behaviour?

Marketing Influences