Marketing Cha 16 Review

Slice of life format creates a fantasy about using a product or service.

Who is the Wizard of Lipton

Media _______ are the various catagories of media that carry advertising.

Firms need to be cautious about using past sales to determine a budget

Competition matching is the best way to determine a budget for an ad campaign

If a company is found guilty of deceptive advertising, it may have to pay a fine to

Over the last few decades, the leading advertising media have been

Based on the target market, advertising can be customized by

Advertising is performed by

________ provides a focus for Ad campaign

Advertisers have no control over who is watching or listening to their advertisements

The objective and task approach to budgeting is the only method for funding ads

Small & local businesses may be eliminated from many types of mass media advertising because of

Percentage of sales method of budgeting can lead to serious problems for future ad campaigns.

Some industries advertise more than others

The drawback of setting an advertising budget based on a competitor's activities is

Candy companies that increase ads before holidays are using the _______ scheduling technique.

Advertising plans are carefully developed because

All advertising is a two-way communication process.

The Ad planning process should include objectives, theme and ________

Monetary penalties imposed on an organization for deceptive promotion

All parts of an advertising plan should be evaluated

The percentage of sales approach calculates an advertising budget based on

Advertisements should be evaluated after they have been distributed.

The media plan contains

A detailed budget should be prepared