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Marketing Fundamentals Flashcards | StudBud

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Marketing Fundamentals

10 terms·StudBud Administration·9 plays

Test your knowledge on key concepts and strategies in marketing

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Questions 10

Answers

1
What is global market participation?
Competitive moves
Product adaptation
Extent of operations
Marketing mix
2
What does SWOT analysis identify?
Threats
Opportunities
Weaknesses
Strengths
3
What does product adaptation refer to?
Changing product
Changing promotion
Changing place
Changing price
4
What is a customer persona?
Product adaptation
Fictional character
Market segment
Real customer
5
What is undifferentiated strategy?
Targeted marketing
Niche marketing
Segmented marketing
Mass marketing
6
What is market segmentation?
Dividing target market
Product adaptation
Competitive moves
Marketing mix
7
What is a customer base?
Repeat buyers
New buyers
Potential buyers
Occasional buyers
8
What is the SAF framework used for?
Competitive moves
Choosing strategy
Market analysis
Product adaptation
9
What is a value proposition?
Competitive moves
Customer benefits
Marketing mix
Product adaptation
10
What is concentrated marketing?
Niche marketing
Segmented marketing
Mass marketing
Targeted marketing