SMGT 214 Test #3 Review

Question 1

National Governing Bodies are

Accepted Answer

organizations governing a specific sport w/in each country

Question 2

In the Olympic organizational structure National Governing Bodies (NGBs) report directly to

Accepted Answer

Nat'l Olympic Committees (NOCs) & Intern'l Federations (IFs)

Question 3

___ act primarily as in-house advertising agents for the various events booked into facilities.

Accepted Answer

Marketing directors

Question 4

The money to build facilities is usually obtained through

Accepted Answer

bonds

Question 5

The formation w/in corporations of separate departments/divisions dealing w/event management

Accepted Answer

an in-house agency

Question 6

Numerous event organizers purchase insurance that can cover

Accepted Answer

safety concerns and potential financial losses

Question 7

Sale of licensed merchandise that display event name/logo is beneficial for what type of event

Accepted Answer

Large, televised, multiday events

Question 8

Sport first spread across international borders through

Accepted Answer

imperialistic efforts to impose the conqueror’s culture

Question 9

The function of client marketing involves

Accepted Answer

All of these are correct

Question 10

___ are indoor facilities with the primary purpose of hosting sporting & entertainment events.

Accepted Answer

Arenas

Question 11

The Organizing Committee for the Olympic Games (OCOG) is responsible for

Accepted Answer

planning, implementing, and staging Olympics in a host city

Question 12

When sport mang/marketing agency limits scope of services performed or type of clients serviced

Accepted Answer

a specialized agency

Question 13

Baseball and football have more compatible sightlines than do hockey and basketball

Accepted Answer

False

Question 14

Which of the following is not one of the governing bodies of the IOC?

Accepted Answer

The Legislature

Question 15

Which of the following is not one of the governing bodies of the IOC?

Accepted Answer

The Legislature

Question 16

___ are almost always publicly owned facilities built to lure business meetings to a city

Accepted Answer

Convention centers

Question 17

Which of the following is not one of the governing bodies of the IOC?

Accepted Answer

The Legislature

Question 18

The USOC (U.S. Olympic Committee) is an example of

Accepted Answer

a National Organizing Committee

Question 19

___ are outdoor or domed facilities built to house sporting and entertainment events

Accepted Answer

Stadiums

Question 20

Public assembly facilities have existed since

Accepted Answer

ancient times

Question 21

International Management Group (IMG) was originally formed to

Accepted Answer

locate endorsement opportunities for a professional golfer

Question 22

The Olympic motto “Citius, Altius, Fortius,” translates to

Accepted Answer

“swifter, higher, stronger.”

Question 23

Which of the following is not one of the governing bodies of the IOC?

Accepted Answer

The Legislature

Question 24

Fund-raising as a marketing tool is usually used and appropriate for what types of events?

Accepted Answer

Cause-related marketing efforts and charitable events

SMGT 214 Test #3 Review

Questions 24

SMGT 214 Test #3 Review

Questions 24