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Marketing
Channel Management is:
What is a SWOT analysis?
Marketing
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1
What is a SWOT analysis?
Wondering why our business sucks
Knowing what is going on in your business
A process to analyze its strengths, weaknesses, opportunities, and threats.
Seeing what your competitors are doing in their day-to-day operations
2
Channel Management is:
Different methods businesses use to PROMOTE their products and services
Selling the product at a wholesale price
Shipping products to a warehouse
Creating a product or service
3
Marketing includes Influencers, commercials, events, ads you see on social media, brand collaborations and radio ads.
False
True
4
Which are Internal Factors of SWOT?
Opportunity and Threat
Strength and Weakness
Threat and Weakness
Strength and Opportunity
5
Finding a target market includes:
AthleticismDemographicPsychographicBehavioral
GeographicMentalPhysicalBehavioral
GeographicDemographicPsychographicBehavioral
GeographicFavorite shoe brandAge, WeightLifestyle
6
A company who uses a COST strategy is:
Gucci
Whole Foods
Wal Mart
Apple
7
A condition or circumstance that puts a company in a favorable or superior business position, is:
Consumer Behavior
Customer Analysis
Competitive Advantage
Buying Patterns
8
What does the "O" in SWOT stand for?
Oasis
Opinions
Opportunities
Offering
9
Which is a benefit of Marketing?
New and Improved Products
All of the above
Added Utility & Value
Global Awareness
10
People with the ability to promote of a product or service by using their social media following
Marketing analysis
marketing executive
influencer
Digital Marketing Executive
11
The four P's of Marketing Include:
ProductPlacePricePromotion
ProductPlacePerfectPer-Usual
PleasentPlacePricePromotion
ProductPossessionPleasurePromotion
12
Understanding concepts and strategies to develop and target marketing strategies to a specific market:
Channel Managment
Creative Marketing
Market Planning
Marketing Tactic
13
Which is NOT one of the 7 core marketing functions
Channel Managment
Pricing
Financial
Selling
14
Pricing is:
Selling goods and services
Hoping your price is low enough
How you make goods and services
What you charge for goods and services
15
What is Marketing?
Hoping people buy your products
promoting & selling products or services
Finacial analysis for quarterly review
creating weekly graphics for companies
16
Time is offering your products at a certain time of year. What is an example of TIME?
Cold Brew Coffee
Pumpkin Spice Starbucks Products
Hoodies
Grapes
17
Place is where you SELL your product. What is an example of PLACE?
McDonalds in Saint Joseph, MO
Nike Website
All of the above
Lululemon Store Front
