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BTEC Business Unit 2: Developing a Marketing Campaign Learning Outcome C Quiz Flashcards | StudBud
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BTEC Business Unit 2: Developing a Marketing Campaign Learning Outcome C Quiz
BTEC Business Unit 2: Developing a Marketing Campaign Learning Outcome C Quiz
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Answers
1
Price skimming is when a business launches a product with an over inflated price which reduces over time.
False
True
2
Unemployment rates are considered under which economic factor?
Technological
Political
Economical
Legal
3
SWOT focuses on both internal and external factors?
False
True
4
When setting marketing aims, you should ensure they are?
SMORT
SHARP
SMART
SHORT
5
SWOT
stands for: Strengths, Weaknesses, Opportunities, and Technology.
False
True
6
Which P doesn't fall within the original 4P's Marketing Mix?
Price
People
Place
Promotion
7
PR stands for?
Pricing Retailers
Public Retail
Public Relations
Public Retention
8
Which pricing strategy sees a business launch a product with a lower price initially to increase sales?
Premium
Skimming
Penetration
Competitor
9
This type of promotional advertising includes: social media, SEO, email, texting, and websites.
Digital Marketing
Personal Selling
Guerrilla Marketing
Product Placement
10
PESTLE assess internal factors?
True
False
11
The S in PESTLE stands for?
Social
SMART
Specific
Size
12
Income distribution and Lifestyle mainly feature in which PESTLE factor?
Economical
Technological
Polictical
Social
13
The Extended Marketing Mix contains how many Ps?
7
4
9
6
14
Which P doesn't feature in the Extended Marketing Mix 7Ps?
People
Process
Project
Product
15
Function is related to the design and aesthetics of the product.
True
False
