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Economics - Advertising Review #2 Flashcards | StudBud
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Economics - Advertising Review #2
Economics - Advertising Review #2
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Questions
15
Answers
1
When Tim wants a game system, he buys an Xbox without considering the other options available. He is demonstrating:
brand identity
branding
brand loyalty
advertising
2
What advertising technique is used in this ad?
Diversion
Snob appeal
Card stacking
Emotional appeal
3
What advertising technique is used in this ad?
Facts and figures
Magic ingredients
Patriotism
Wit and humor
4
Look at the logo. Which of the following is not a component of this logo?
Repetition
Color
Font
Shape
5
What advertising technique is used in this ad?
Bandwagon
Bribery
Testimonial
Avante garde
6
What advertising technique is used in this ad?
Repetition
Celebrity spokesperson
Wit and humor
Name calling
7
True or False:
Your likes have very little economic value to social media companies.
True
False
8
Advertising is created by ___________, and the purpose of it is to increase ____________.
Consumers, demand
Consumers, supply
Producers, demand
Producers, supply
9
What advertising technique is used in this ad?
Emotional appeal
Product comparison
Glittering generalities
Facts and figures
10
What advertising technique is NOT used in this ad?
Sex appeal
Celebrity spokesperson
Humor
Loaded language
11
Vocabulary.
A form of communication used to
encourage
,
persuade
, or somehow affect the buying behavior of an audience.
Brand identity
Brand loyalty.
Advertising
Brand
12
This company is selling you a certain careful image of itself, along with a certain lifestyle, a technique known as:
informative advertising
brand loyalty
brand identity
reminder advertising
13
What advertising technique is used in this ad?
Technical jargon
Card stacking
Bandwagon
Plain folks
14
What advertising technique is used in this ad?
Product comparison
Bait and switch
Individuality
Loaded language
15
What advertising technique is used in this ad?
Plain folks
Card stacking
Snob appeal
Facts and figures
