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Media History and Culture L 1 and 2 Flashcards | StudBud
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Media History and Culture L 1 and 2
Media History and Culture L 1 and 2
20 terms
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The questions cover what was cover from lectures 1 and 2
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1
Flexible Media:
is hard to erase from history
is secular news printed on paper
destroys empires
was used in Babylon
2
Elizabeth Eisenstein:
came up with the stages of media history
said medium is the message
said the printing press is the agent of social change
wrote the story of human communication
3
The three types of media are
imaging, electronic, and radio
electronic, type, and radio
imaging, electronic, and digital
television, printing, and electronic
4
Wilbur Schramm
started the use of print for political purposes
graduated from Iowa, wrote the Story of Human Communications
invented the moveable type printing press
said medium is the message
5
Jobs and Wozniak
started the company Windows
circumvented the business computer in their garage
stated medium is the message
circumvented the telephone
6
Harold Innis:
circumvented the printing press
was a key person for the Protestant Reformation
says its durable vs flexible media
said printing press is the agent of social change
7
What is a Luddite
a key group in the Protestant Revolution
someone who operates the printing press
someone who praises the use of technology
one who is very critical of technology
8
Durable Media:
is secular news on paper
was used in Rome, Greece, and Germany
etched in stone, hard to erase
can be shared easily
9
What would be an example of Whig History?
depicting the past as an inevitable product of future eras
depicting the present an inevitable product of past eras
using the printing press to spread social change
not supporting the printing press and other technologies
10
Marshall McLuhan
wrote the Story of Human Communications
said medium is the message
said medium is not the message
said the printing press will change the world
11
Utopians:
are hesitant to use technology
believe in technology and its powers
restore the obsolete technologies
do not enjoy technology
12
Circumvent means:
go back in time, and resort to a past technology
to create a completely new technology
evolve a past technology using part of its characteristics
to use many technologies on many forms of media
13
Hot Media
can not be touch because it heats up when it is running
requires more involvement and thought
immerses the audience
can destroy empires
14
A Media History current trend is NOT:
Euro male to inclusive
journalism to all fields
national to regional
political to technology and culture
15
Technological Determinism is when media tech does not influence society and shapes behavior T/F
False
True
16
S.C.O.T stands for
social connector of technology
social coalition of technology
super coalition of technology
social connector of time
17
Open Media is
not accessible for everyone, patents and copyrights
media that can be save and distributed for a fee
media that can be used for communication, begins this way
media that physically opens, like a book
18
Newspaper Deathwatch is a website that says the decline of print is the decline of journalism
True
False
19
McLuhan's Tetrad does NOT include
reverse
enhance
destroy
make obsolete
20
A determinist believes that machines change the world. TRUE or FALSE
True
False
