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Operations and introduction to marketing quiz Flashcards | StudBud

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Supply chain is:

Why are customised goods different from standardised goods?

Operations and introduction to marketing quiz

10 terms·StudBud Administration

Main concepts of operations and everything we have covered so far in marketing. PLEASE STUDY if you aren't confident with the questions.

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Questions 10

Answers

1
Why are customised goods different from standardised goods?
A
B
2
Supply chain is:
b
a
c
d
3
What are four factors that marketers need to consider as they influence consumer choice
C
B
A
4
What is missing from this business inputs image?
Capital (finance/investment)
Government approval of operations
Staff
5
Compliance cost refers to:
expenses associated with abiding by all legal regulations
expenses associated with lawyers fees to create a trade name
costs of a tax that the business cannot get consumers to pay
6
What did the 'marketing approach' add to its system
advertised, specifically train sales team
Research needs and wants, adopted the marketing concept
take orders online, high quality production
7
KPI's are:
Key Performance Index
Key Personality Influences
Key Performance Indicators
8
Provide a TWO details on an influence for a real life example for a company
Discuss your example with someone in the class
Discuss your examples with someone in the class
9
Since the 1960's we have entered the 'marketing approach'
False
True
10
What is the main strategic role of marketing?
Profit maximisation
To gain as many customers as possible
To generate social media interest