E commerce Semester Review

Which of the following is an important societal issue related to e-commerce?

All of the following are "traditional" online marketing tools EXCEPT:

stickiness measures the average length of stay at a website

Which of the following statements about mobile apps is NOT true?

E-mails to an in-house list are ads that have the highest CTR

The easiest and less expensive way to prevent threats to a system integrity is to install anti-virus software

which of the following has been a leader in enabling augmented reality for mobile marketing?

Uber has been criticized for using which of the following?

Amazon's Associates program is an example of which of the following?

the average abandonment rate is highest for shopping carts accessed via smartphones

Most social network marketing takes place on the mobile platform

confidentiality is sometimes confused with:

about how much time a month does the average U.S. adult spend on tik tok?

Which of the following is the most important tool in establishing a relationship with the customer?

all of the following are examples of dark social EXCEPT:

Universal standards make price discovery more costly, slower, and less accurate:

Which of the following FIP principle requires opt-in or opt-out policies to be in place?

Aquisition rate is the percentage of visitors that have an interest in a sites products by registering a products page

research shows the two key factors shaping the decision to purchase online are utility and trust

E-commerce & e-business systems blue together at the business firm boundary, where internal systmes link with external

the marketing technique known as ___ involves merchants offering many products for which there is little demand.

Ubiquity increases the cognitive energy required to transact in a marketspace:

recency refers to the time elapsed since the last visit made by a customer

each different type of major marketing, and each different platform, has different metrics to measure effectiveness

on average, users use about ____ apps a month on their smartphones

which of the following refers to the number of interactions among members of a group and reflects the "connectedness"

influencer marketing is a method of generating engagement

Zero trust is a cybersecurity framework based on the principle of maintaining strict access controls behind firewalls

Notice/Awareness is the FIP principle that requires identification of the collector of data

Spoofing is the attempt to hide a hacker's true identity by using someone else's e-mail or IP address

Consumers choose the online channel primarily due to social media influence

Feature of ecommerce that decreases the cost of delivering marketing messages and receiving feedback from users:

encouraging users to click the like button is an example of which step in the social marketing process?

Which of the following basic ethical concepts plays an important role in defining privacy?

a web beacon is:

which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?

E-commerce is defined as:

______ refers to the ability to identify the person or entity with whom you are dealing on the Internet

An intrusion detection system can perform all of the following except:

brand pages on Facebook typically attract more visitors than a brands website

there is a finite number of Bitcoins that can be created

Social media is the best suited for creating and ongoing conversation with one's customer

Which was NOT a popular type of online marketing before 2007?

which of the following account for the vast majority of location-based mobile marketing?

All of the following are fixed price strategies EXCEPT

the majority of online shoppers find vendors by clicking on display ads

Which of the following is NOT an example of an access control

A drive-by download is malware that comes with a download file that a user intentionally or unitentionally requests

Bluetooth is the primary enabling technology for mobile wallets

QR code technology is the primary enabling technology for universal proximity wallets

transaction logs are built into client software and not the web server software

The highest amount of online advertising spending is for online video ads.

the ratio of impressions to fans is a measure of:

Which of the following is an example of e-business?

fan acquisition is the first step in the social marketing process

following company was the target of what is believed to be the largest breach at a single company in history

Which of the following refers to the complexity and content of a message?

Companies are not permitted to collect personal information from children under the age of 13 without parental consent

Apple was the first to launch an intelligent digital assistant.

Which of the following is NOT an example of malicious code?

Snapchat's Lenses feature is an example of:

Is NOT one of the main stages of online purchasing process: