BTEC (NQF) L3 IT - U03 - (LA.A) Understanding Social Media

Question 1

Keywords should appear regularly in

Accepted Answer

Content posted on social media, Social media profile pages

Question 2

How might a business get them to like them?

Accepted Answer

Post interesting and engaging content

Question 3

Often called ‘soft selling attempts to create a positive image for the company or product

Accepted Answer

Indirect advertising

Question 4

What type of content do businesses have on social media?

Accepted Answer

Information, Humour, Promotion (new products, special offers etc)), Customer Service

Question 5

Following others and sharing their content can

Accepted Answer

Help to develop a wider range of contacts., Make your social media feed interesting, Develop contacts who may share your content

Question 6

The most visited site on the internet after Google

Accepted Answer

Facebook

Question 7

A business should present what across all its media?

Accepted Answer

Consistent image

Question 8

Most common search terms that people use to find that business’ products and services...

Accepted Answer

should be the keywords a business should use

Question 9

These describe relevant features of a business including what it does and where it is located

Accepted Answer

Keywords

Question 10

A business needs people to ? their page

Accepted Answer

Follow and like

Question 11

Posting material related to the interest area is

Accepted Answer

Indirect advertising

Question 12

Text, images, video, links, polls, quizzes are examples of ? that businesses post

Accepted Answer

Media

Question 13

Is "targeted advertising" a free or paid for service for a business?

Accepted Answer

Paid for

Question 14

Is "usage data" a free or paid for service for a business?

Accepted Answer

Free

Question 15

What does SEO stand for?

Accepted Answer

Search Engine Optimisation

Question 16

Competitions, sponsorship are

Accepted Answer

Indirect advertising

Question 17

What are these

Accepted Answer

Social media buttons

Question 18

Are "Business pages and profiles" a free or paid-for service for a business?

Accepted Answer

Free

Question 19

Businesses might have social media accounts to

Accepted Answer

Collect information and ideas, Keep up to date with relevant developments, Join in discussions and conversations

Question 20

Focuses on the product

Accepted Answer

Direct Advertising

Question 21

Google provides this to help businesses choose words that they will use on the web...

Accepted Answer

Keyword planner tool

Question 22

Tools used to help a website rank highly in search engine to get more visitors

Accepted Answer

SEO

Question 23

Social media sites themselves have different audience profiles

Accepted Answer

True

Question 24

What is an ‘audience profile’?

Accepted Answer

Economic/Social characteristics of a particular group

Question 25

Businesses can benefit from following other social media accounts

Accepted Answer

True

BTEC (NQF) L3 IT - U03 - (LA.A) Understanding Social Media

Questions 25

BTEC (NQF) L3 IT - U03 - (LA.A) Understanding Social Media

Questions 25