What is step 2 of the basic concepts of marketing?

you need to develop products that customers consider better than others.

something manufacted to sell to people

Describes how a business blends the four marketing elements

money you have after paying off fixed expenses

The creation and maintenance of satisfying exchange relationships

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Marketing ch 1.1

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Questions 10

Answers

1
Who ever is selling the product you want the price to MINIMIZE return and meet customers perception value?
False
True
2
Basic concepts of marketing: 1. you must identify your customer and their needs.
True
False
3
What is step 2 of the basic concepts of marketing?
you need to develop products that customers consider better than others.
you must identify your customer and their needs.
understanding the concepts and strategies utilized in determining
Describes how a business blends the four marketing elements are
4
what is a Product
service
something manufacted to sell to people
business to whole sale
promotion
5
Marketing mix
Involves the location and methods used to make products available customers
Describes how a business blends the four marketing elements
The creation and maintenance of satisfying exchange relationships
describes ways to make customers aware of products & sponser them to buy it
6
Discretionary income
the ammount of money used to pay fixed expenses
The ammount of money you owe
profit you get monthly
money you have after paying off fixed expenses
7
Physical Distribution-Involves a virtual location and methods used to make products available to customers
False
True
8
Basic concepts of marketing: 2. you must operate a business profitably.
False
True
9
Marketing
The creation and maintenance of satisfying exchange relationships
Describes how a business blends the four marketing elements
describes ways to make customers aware of products and encourage them
10
Which is NOT a core standard
product/service management
promotion
market planning
channel info management

Marketing ch 1.1 Flashcards | StudBud