Chapter 11: Marketing Flashcards

1

TRUE OR FALSE: A Product is a Good, Service, or Idea.

2

What is the NOT a primary purpose of branding in marketing?

3

Which is NOT part of the Marketing Mix (4Ps)?

4

The _______is the specific group of consumers toward which a firm directs its marketing efforts.

5

Which is NOT part of the Marketing concepts we learned?

6

Choose which one is NOT part of a products life cycle.

7

Which best describes the product life cycle phase of Coca-cola soda?

8

Which is NOT part of the Target Market?

9

Which best describes the product life cycle phase of the Apple IPod?

10

Which are part of external enviorment factors?

Chapter 11: Marketing