Which is a TRUE statement about using celebrity sports figures to endorse products?

All types of businesses use well-known athletes

Which of the following is an example of a celebrity being used as an "expert" endorser?

A professional bowler endorsing a brand of bowling balls

Why must companies that use endorsers follow the rules & guidelines established by the FTC?

Endorsements are a form of advertising

Why are people more likely to buy products that celebrities endorse?

People want to be associated with celebrities

Which of the following is an example of a celebrity endorser?

A well-known person promoting a product

In which situation might a celebrity endorser have a negative effect on a product?

Does something inappropriate or illegal

Companies seriously consider the benefits before hiring a celebrity endorser because..

Using celebrities can be extremely expensive

Which of the following is an example of a celebrity promoting a service?

A professional golfer endorsing a credit card

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SEM: Play the Name Game - Endorsement Quiz

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Questions 20

Answers

1
One of the benefits of using celebrities to endorse products is that the celebrities...
Work for free
Attract attention
Are always available
Are well informed
2
Which is a TRUE statement about using celebrity sports figures to endorse products?
Service businesses do not use sports figures
Only retailers use celebrity endorsers
Celebrities only endorse tangible products
All types of businesses use well-known athletes
3
A celebrity paid to use & discuss a product's effectiveness during a lengthy TV commercial is..
conducting a sales presentation
giving a testimonial
giving an interview
providing a personal observation
4
Which of the following is an example of a celebrity being used as an "expert" endorser?
A professional golfer endorsing a brand of pain medication
A popular actor endorsing a brand of tennis racquets
A professional bowler endorsing a brand of bowling balls
A well-known actor endorsing a brand of breakfast cereal
5
Which is an example of a celebrity endorsing an event simply by being associated with it?
Appearing in a print ad
Cheering for a basketball team
Saying a tournament is great
Attending a grand opening
6
One of the problems of using celebrity endorsers who are very well known is that they often..
Overshadow the product
Add to the cost of the product
Reinforce the product
Lower the quality of the product
7
Why must companies that use endorsers follow the rules & guidelines established by the FTC?
The FTC regulates television
Endorsements are a form of advertising
Celebrities may limit competition
Businesses need permission to use celebrities
8
Why are people more likely to buy products that celebrities endorse?
Celebrities endorse products that everyone needs
People want to contribute to a celebrity's income
People want to be associated with celebrities
Celebrities endorse only the best products
9
Which of the following is an example of a celebrity endorser?
A publicist writing advertising copy
A well-known person promoting a product
A college student posing for a print ad
A business owner appearing in a commercial
10
If an endorsement features a celebrity wearing a watch, then the celebrity must be...
An actual user
Told what to say
A qualified expert
Paid to appear
11
What does one FTC regulation prohibit businesses from doing with celebrity endorsements?
Rewording statements
Including photographs
Using exact quotations
Reprinting advertisements
12
In which situation might a celebrity endorser have a negative effect on a product?
Loses a major tournament to another athlete
Retires from sport or entertainment career
Appears in ads for other types of products
Does something inappropriate or illegal
13
Athletes are often considered to be particularly effective promoting products related to their
lifestyle
background
education
sport
14
Why do large fund-raisers and major sporting events often invite celebrities to participate?
To provide entertainment
To increase attendance
To make donations
To sell concessions
15
A celebrity appearing in a commercial for a soft drink while wearing a brand of clothing is...
Personal selling
Team-building
Cross-promotion
Public Relations
16
Companies seriously consider the benefits before hiring a celebrity endorser because..
Using celebrities can be extremely expensive
The endorser could be controversial
Using celebrities could be mostly deceptive
The use of celebrities could potentially be illegal
17
What must a celebrity endorsement ALWAYS reflect?
Honest opinion of the endorser
Experiences of most customers
Findings of the business
Beliefs of other advertisers
18
Which of the following is an example of a celebrity promoting a service?
A former boxing champion advertising gas grills
A famous actress recommending exercise equipment
A professional golfer endorsing a credit card
A popular comedian wearing a brand of athletic shoes
19
Why do some businesses pay college & high school teams to wear a manufacturer's clothing?
To serve as spokespersons
To make positive statements
To give testimonials
To influence other students
20
The most commonly used type of endorsement involves paying a celebrity to...
Appear at an event
Advertise a product
Use a brand of equipment
Wear a certain brand of clothing

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