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Duplicate of SEMI 3.01-3.05
Duplicate of SEMI 3.01-3.05
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SEMI 3.01-3.05 Test Review #sports #marketing #sem #carson
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1
The basic elements of a print advertisement are the
artwork, illustrations, logo, and colorwork.
headline, subheadline, copy, and price.
headline, illustra, copy, and business identification
layout, arrangement, white space, and border.
2
Which of the following is most likely to be visible to search engine spiders:
Java applets
Images
Flash files
HTML text
3
When a performer expands into int'l mkts, a consid. for his/her promo efforts is that they
use the same advertising strategy with all markets.
develop different brands for each market.
assume that literal language translations are acceptable.
adapt promotional messages for each market.
4
A bus. wants to create pos. assoc. with a sport.What type of media should they consider using?
Opt-in e-mail
Contest
Stadium signage
Newspaper
5
The part of a print advertisement that is noticed first by readers is the
business identification
illustration.
white space.
copy.
6
What form of ad involves a co. paying an athlete to appear in TV commercial or newspaper ad?
Endorsement
Testimonial
Broadcast
Promotion
7
A vital promotional technique for entertainment marketing is the use of
distribution.
trailers.
broadcast webs.
vertical integration.
8
Which elements would be crucial to include in an advertisement for a complex product (computer)
Illustration
Copy
Headline
Slogan
9
What should a sports or entertainment event do in order to be successful?
generate favorable press
earn maximum profits
satisfy customer wants
promote popular causes
10
Repeated exposure to the largest, most diverse pop. of people is a benefit of ____advertising
radio
out-of-home
newspaper
direct
11
You scan a matrix on a sign with a phone to get digital coupon.This form of mobile adver uses
reverse-messaging features.
cable-network tags
reciept-verification applications.
quick-response codes.
12
Which is an effective design technique that adds a personal touch to a direct-mail piece?
Placing the return address at the bottom of the envelope
Address the recipient as Current Resident on mailing label
Using font that looks like handwriting on the envelope
Stamping "Open Now" in neon pink on the back of envelope
13
Currently, which of the following mobile advertising strategies has been most successful:
Banner ad campaign
Rich media
Text message with coupon
Cross-platform campaign
14
The promoters of an extreme-sports weekend would most likely target which of the following
business executives
older men, ages 40-50
young men, ages 12-34
professional athletes
15
Which helps mktrs target spec. cust's so they can focus their efforts to get the best results
Advertising
Direct marketing
Sales promotion
Publicity
16
When Arm&Hammer advertises that its bkg soda gets rid of odors its ad copy is pointing out the
features.
uses
producer.
price.
17
Which of the following statements regarding direct-mail marketing campaigns is true:
They are easy to track.
They should contain detailed data.
They are highly cost-efficient.
They should include a call to action.
18
Sport/event industries often use the electronic media to
encourage athletes to participate.
conduct worldwide research.
attract advertising support.
motivate customers to buy.
19
Which of the following is an example of online advertising:
Sponsoring a web site
Providing information
Hosting chat rooms
Giving away gifts
20
Media outlets offer online sims where fans build their own teams &compete with others.This is
fantasy sports.
game works.
data interchange.
online exchange.
21
Which is a factor that sports &enter mktrs consider when targeting cust's for a specific event
expectations
personalities
affiliations
demographics
22
Males between the ages of 18-35 who are sports-minded and live in Orlando is an example of a
demographic characteristic
marketing mix
sponsor
niche market
23
Which of the following is a characteristic of most online banner advertisements:
Productive
Interactive
Restrictive
Selective
24
When you consider lifestyles &interest in a sport, you're segmenting a market on the basis of
gender
demographics
geographics
psychographics
25
An athlete wins an Olympic medal & a sunscreen co. pays them to appear in its ads.This is
sponsorship.
loyalty marketing.
publicity.
an endorsement.
26
Which type of sport/event bus. would be likely to place a banner ad on a ski resort's web site
Rock-climbing boot retailer
shoe manufacturer
Cross-training equipment distributor
snowboard retailer
27
How does a professional sports team earn revenue when it permits games to appear on TV?
Selling broadcast rights
Sponsoring charitable events
Promoting the games on its web site
Participating in merchandising programs.
28
A tire producer is most likely to advertise its products on a website that interests
tennis fans.
fitness trainers
marathon runners.
auto racing enthusiasts.
29
Advertising copy that states "Only 3 days left" is trying to
identify benefits.
describe features.
make a claim.
encourage action.
30
A hotel sends messages to cell phones with a video of new features &services. They should use..
Digitized messaging services (DMS)
Multimedia messaging services (MMS)
Complex messaging services (CMS)
Short messaging services (SMS)
31
A part of target mktg in the sports &enter. industry is appealing to potential cust's who have
disposable income
leisure time
athletic ability
past experience
