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Review Exam 3
Review Exam 3
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1
What is a key characteristic of high-power distance cultures?
Equality in relationships and decision making
Focus on future planning and perseverance
Low tolerance for structured rules and laws
Rigid adherence to authority and hierarchical structures
2
What theory studied how audiences actively use media to satisfy specific needs
Rhetoric
Cultivation theory
Uses and gratifications theory
Agenda setting
3
Which audience is most susceptible to agenda-setting effects?
Individuals already highly knowledgeable about an issue
People who only consume entertainment-based media
Audiences who avoid consuming news media regularly
Individuals with little prior knowledge or strong opinions about an issue
4
What does the term gatekeeper refer to?
All of the above
A business owner
Someone who has the power to filter information to the public
The unintentional withholding of information, knowledge, and resources
5
A "red herring" fallacy involves introducing a topic that distracts from the main issue being discussed.
False
True
6
What term does Deborah Tannen use to describe women’s communication style?
Connection Talk
Rapport Talk
Report Talk
Relational Talk
7
A "rebuttal" can be used to weaken the opposing argument and strengthen your own.
False
True
8
Most mass communication relates to the linear communication model.
False
True
9
What is the primary claim of agenda setting theory?
Media tells audiences what to think
Media is only influential in shaping political behavior
Media tell us what to think about but not what to think
Media directly changes people’s opinions
10
Which component of an argument justifies the link between grounds and claim?
Rebuttal
Qualifier
Main claim
Warrant
11
Uses and gratifications theory assumes that audiences are passive and easily manipulated by media.
False
True
12
Which scholar was interested in analyzing cultural differences and their impact on communication and social structures.
Tannen
Aristotle
Hofstede
Katz
13
What are the three main modes of persuasion identified by Aristotle:
Prose, Poetry, Drama
Ethos, Pathos, Logos
Fact, Opinion, Emotion
Metaphor, Symbolism, Irony
14
Which of the following is NOT a typology of media use in uses and gratifications theory
Habit
Enjoyment
Escape reality
Media manipulation
15
In cultivation theory, what is the main effect of heavy television consumption?
It makes viewers more aware of the variety of opinions in the media
It decreases interest in reality television shows
It creates a distorted view of reality, regarding violence and danger
It leads to more critical thinking about societal issues
16
Rhetoric can be defined as the art and science of persuasive speaking and writing
True
False
17
What is the purpose of the "conclusion" in a public speech?
To restate the main points and provide a strong ending
To ask the audience to provide feedback
To summarize the background information
To introduce the topic in an interesting way
18
Communication research believes that 99% of the time men and women communicate in a similar way.
True
False
19
Brittanies example of her convincing herself that the car she bought was worth it for adventure refers to the term:
Emotional proof
Cognitive dissonance
Inductive reasoning
Ethos
20
Which of the following is an example of an appeal to "Ethos"
Citing statistics and facts to support an argument
Telling a heartfelt personal story to connect with the audience emotionally
A doctor speaking about medical issues based on their expertise.
Using humor to make the audience feel more relaxed
21
Which of Hofstede's dimensions is most related to how a society copes with risk and unpredictability?
Power Distance
Masculinity vs. Femininity
Uncertainty Avoidance
Indulgence vs. Restraint
22
One thing Aristotle disliked was:
Ceremonial speaking
Eloquence
Demagoguery
Strong arguments
23
What is the "slippery slope" fallacy?
Making a claim without sufficient evidence
Arguing that a claim is true because it has not been proven false
Drawing a conclusion from a premise that is not logically related
Assuming that one small step will inevitably lead to extreme consequences
24
This term refers to the effect violence in media can have on the perceptions of those who view them
Mean World Syndrome
Media exposure
Heavy TV viewer
Criminal victimization
25
Brittany said that individuals are homogeneous
False
True
26
What is the concept of "resonance" in cultivation theory?
When media content is completely disregarded by viewers.
The ability of media to entertain while also educating
The process by which media influences personal relationships
People are influenced by media portrayals that match real-life experiences
27
Which of the following is an example of the "social interaction" gratification?
Reading a book to learn a new skill
Listening to music that reflects your emotions
Watching a TV show because your friends are talking about it
Playing a video game to relieve boredom
28
What term does Brittany refer to when saying that multiple social communities coexist within a single culture
Cultural relativism
Multiculturalism
Intersectionality
Co-cultures
29
Aristotle raised rhetoric as a science by exploring these three aspects:
Logos, ethos, and audience
The speaker, the speech, and the audience
Forming, storming, and norming
Norms, culture, and power
30
In Genderlect Theory, men are more likely to view communication as a way to:
Express emotions
Compete for conversational dominance
Build relationships
Avoid conflict
31
Cultivation theory focuses on the immediate effects of media consumption, such as changes in individual behavior.
True
False
32
Low context communication style is direct and explicit.
True
False
33
Cultivation theory only applies to television and does not consider other media platforms.
False
True
34
Most research on agenda-setting has measured:
The effect of media agendas on public opinion
The connection between media agendas and moral
Behavioral effect of media agendas in the sports industry
None of the above
35
What role do visual aids play in an effective public speech?
They help reinforce key points and keep the audience engaged
They should be used in every speech regardless of content
They are used only for entertainment purposes
They distract the audience from the speaker
36
The media’s emphasis on certain issues leads the public to view those issues as more important
False
True
37
Our culture shapes how we communicate
False
True
38
Which of the following is an example of a "bandwagon" appeal?
If we allow one exception, chaos will follow
He’s an expert, so his argument must be right
Since we’ve always done it this way, we should continue
You should believe this because everyone else believes it.
39
How do you feel about Exam 3?
I’m getting there!
Absolutely! I’ve studied every detail
Honestly, I might need a little more time
Who needs an exam when I’ve got this level of confidence?
40
Persuasion is NOT about forcing people.
True
False
