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Marketing Concepts and Fundamentals of Marketing Flashcards | StudBud
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Marketing Concepts and Fundamentals of Marketing
Marketing Concepts and Fundamentals of Marketing
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Questions
33
Answers
1
Intangible means...?
books
pizza
Material Things
Non Material things
2
Ms. Patterson bought a pair of shoes from Nike. This is known as...
Consumer Market
Organizational Market
3
Which of the four p's is in the pic below
Promotion
Price
Product
Place
4
Which item below is not a market?
people who like to cook
clothing
teenagers
musicians
5
___________ ___________ is the percentage of the total sales volume with a given market.
Market Competition
Target Share
Market Share
Target Market
6
Which has the greatest market share?
Hyundai
Maruti
Mahindra
Toyota
7
It is better to have a low market share in your market.
False
True
8
The marketing concept only considers the customers needs.
True
False
9
The organizational market is also called
business to business (B2B)
the buyers market
the sellers market
none of the above
10
A consumer market is____marketing
B2B
C2B
B2C
C2C
11
Which of the four p's is in the pic below
Place
Product
Price
Promotion
12
An organizational market involves_____marketing.
B2B
C2B
C2C
B2C
13
The marketing mix is also known as the 4 p's
True
False
14
A Customer Profile helps you gather...
Information on Your Products
Information on Your Customers
Information on Your Business Operations
15
What does tangible mean????
to do the tango
to touch
perceptible by touch
to tangle your hair
16
A customer profile looks at a customers age, gender, income level, marital status, etc.
True
False
17
Who has the best market share in the pic below?
Motorola
Apple
Samsung
HTC
18
The "four Ps" of a marketing mix are:
Product, Price, Promotion, and Profit
Promotion, Production, Price, and People
Product, Place, Promotion, and Price
Potential customers, Product, Price, and Personal Selling
19
The process of planning, promoting, selling, and distributing ideas, goods, or services is known as Marketing
True
False
20
Goods are intangible and cannot be touched.
True
False
21
Which of the following is not part of the 'Basic' Marketing Mix?
Process
Price
Product
Promotion
22
Which of the four p's is in the pic below
Product
Price
Place
Promotion
23
A target market promote to all people.
True
False
24
Organizational buyers
Create merchandise plans
Sometimes get involved with production planning
All of the above
Purchase goods for business purposes
25
What is market share?
A market that is shared between 2-3 big companies
The % of total market sales held by one brand or product
A type of product sold in different markets
A share of a company selling on the stock market
26
What is customer profiling?
A way to make Facebook profile
A way to make money
A way to categorize customers into different groups
A way to call daddy
27
A target market promote to all people.
False
True
28
Which of the four p's is in the pic below
Promotion
Product
Place
Price
29
All of the 4 p's are necessary to achieve success with a product or service.
False
True
30
If Apple buys their screens for the iPhone from a Samsung manufacturer it is known as a
Organizational Market
Consumer Market
31
A market is filled with people who have things in common.
True
False
32
If you can determine what a customer needs or wants in order to make a profit it is known as the
Share Concept
Marketing Concept
Market Share
Market
33
If you can not touch something (its something you do) it is referred to as
Intangible
Tangible
