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Target Markets Flashcards | StudBud
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Target Markets
Target Markets
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Questions
16
Answers
1
Why is it important to understand the different generations?
Because history is important
To better understand your family members
I have no idea
Each Generation had different needs and wants.
2
Generation Z has an attention span that last how long?
8 minutes
8 seconds
30 seconds
5 minutes
3
Which of the following is a common characteristic of a baby boomer?
Helpful
Active
Tech Savvy
Selfless
4
Which is an example of demographics?
The age of a person
Where a person lives
What a person expects from a product
How often a person uses something
5
If you were marketing to Generation Y, which would be the best place to advertise?
Newspaper
Online
Billboard
TV Commercials
6
Which is an example of Pschographics?
Where someone Works
How someone thinks
Where someone lives
Hobbies or Interests
7
Which product do you think these people would be more inclined to buy?
Diet Coke
Diet Shake
Drip Coffee
Red Bull
8
It is important to identify your target market before developing your product.
False
True
9
Marketing happens........
only in stores
online
all around us
in school
10
Is it wise to market an item the same way to different target markets?
yes
no
11
Every Business engages in some form of marketing.
True
False
12
Which product do you think this person would be most interested in?
Xbox Live
Beats Headphones
Anti-Aging Cream
Nike Shoes
13
Marketing activities often cost how much of a products selling price?
35%
20%
40%
Over 50%
14
If you were selling surf boards, which area would be the best place to market?
Alaska
California
New Mexico
Washington
15
Which best describes a "target market"?
a store you shop at
A group of people with similar needs and wants
a place you can meet new people
People that are different from one another
16
If you were to market to the silent generation, which would be the best place to advertise?
Nightly News
Social Media
Online
Magazines