Horizontal integration is where a conglomerate

owns many companies at the same stage of the film process

Where different parts of the same conglomerate work together

In the development stage

ideas are created, screenplays written and right sought

Who is the audience for The Archers

Females, 55+, with money to spend

The Sun makes money through

Adverts, subscriptions and cover price of the paper

Why is The Archers so important to the BBC

It helps them keep their market share and brand identity

Where a product is made available on a number of platforms

Name three ways Fornite was marketed

Comic Con, Social Media (e.g. Twitter), Sponsored Pokestops

Why are film regulated?

to protect vulnerable groups in society

multi-stranded narratives and cliffhanger to engage audience

Who is The Suns target audience?

Middle social class people who haven't done higher education

A right wing newspaper and supported the leave campaign

Key uses and gratifications reasons for playing the game would be

Entertainment/ escapism/ diversion, Social interaction

The producers like to keep the show fresh by...

Pushing the boundaries on plotlines, Introducing new characters

How does the game not make money (revenue)

In game purchases, Sponsored locations

A distribution company

arranges for the film to be available in cinemas, shops etc

Now that the crazy has died down the average player demographic is

18 - 34, male, unmotivated, liked Dominos pizza and vodka

For many fans, The Archers is ....

a familiar friend which provides a comforting background

What is a subsidiary?

A smaller company owned by a conglomerate

studbud

Media Industries and Audience 2021

54 termsStudBud Administration14 plays

#Eduqas Media Studies GCSE, #Film Industry #Spectre #Archers #Pokemon Go #Radio #Newspapers #Video Games

Flashcards54 cardsFPractice quizPHost liveL

Questions 54

Answers

1
Horizontal integration is where a conglomerate
owns lots of different companies outside the media world.
owns multiple companies across stages of the film industry.
owns many companies at the same stage of the film process
only owns a few companies
2
Synergy is......
The way in which the audience 'takes in' the media product
Where an industry controls and monitors itself
Where different parts of the same conglomerate work together
Where a product is made available on a number of platforms
3
In the development stage
cast and film crews are found, locations chosen, sets built
the recorded film is edited, including sound, visual effects
the film is screened at the cinema and released on DVDs
ideas are created, screenplays written and right sought
4
Who is the audience for The Archers
Females, 55+ who are retired
Females 18 - 34, with very little money to spend
Females, 35+, with money to spend
Females, 55+, with money to spend
5
Which of the following was NOT a real life event included on the show
The foot and month outbreak in 2001
Death of Princess Magraret
Death of Princess Diana
September 11
6
The Sun makes money through
Adverts and donations
Adverts, subscriptions and cover price of the paper
Adverts and subscriptions
Adverts, subscriptions and donations
7
Why is The Archers so important to the BBC
It helps them keep their market share and brand identity
They can be really creative with it
It is very popular with advertisers
It is easy and quick to make
8
What is the conglomerate responsible for Spectre
ComCast
Disney
Warner Bros
Sony
9
Who rates video games in the UK
ASA and BBFC
BBFC and VSC
PEGI and VSC
PEGI and ASA
10
How can people catch up on The Archers
It's repeated on Radio One Extra
Listen through BBC iplayer
Download via Spotify
Ominbus on Saturday
11
Convergence is......
Where different parts of the same conglomerate work together
Where a product is made available on a number of platforms
Where an industry controls and monitors itself
The way in which the audience 'takes in' the media product
12
How many people on average listen to The Archers?
10 million
5 million
1 million
2.5 million
13
Name three ways Fornite was marketed
Social Media, TV Ads, Comic Con
Comic Con, Social Media (e.g. Twitter), Sponsored Pokestops
TV ads, Website, Businesses
Sponsored Pokestops, Magazines, Websites
14
What is the name of the British Company involved in the production of Spectre
Disney
EON
Hammer Productions
Working Title
15
Is the BBFC autonomous (acts independently)?
Yes
No
16
Why created Fortnite
Ubisoft
Niantic
Epic Games
Sega
17
Why are film regulated?
because film companies don't think about it
to make sure that the law is not broken
because parents don't know how to judge if a film is safe
to protect vulnerable groups in society
18
The Archers uses....
multi-stranded narratives and cliffhanger to engage audience
complex narratives that don't end leaving audiences confused
straightforward narratives so the audience is not confused
simple, easy to predict storylines so audiences don't listen
19
Which statement is NOT true about new digital technology
It allows live streaming of shows on a range of devices
You can filter out advertising
It allows listening again via catch up services or downloads
You can consume content on social media sites.
20
Who is The Suns target audience?
Teenagers who are just starting university
Unemployed and retired people only
ABC1 social class and who have a high income
Middle social class people who haven't done higher education
21
The Sun is.....
A right wing newspaper and supported the leave campaign
A right wing newspaper but didn't support the leave campaign
A left wing newspaper but didn't support the leave campaign
A left wing newspaper and supported the leave campaign
22
In the UK the game was given the rating....
PEGI 9
PEGI 12-13
PEGI 7
PEGI 3+
23
The name of the couple in the episode we studied was
Rob and Helen
Helen and Tom
Rob and Jess
Henry and Helen
24
Who regulates the film industry?
PEGI
IPSO
ASA
BBFC
25
The goal of the BBC is to
Entertain, report and prepare
Inform, Question and Challenge
Inform, Educate and entertain
Education, entertain and control
26
What was the name of the digital subscription Sun service
Premier Sun
The Sun online
Sun -
Sun +
27
Key uses and gratifications reasons for playing the game would be
Entertainment/ escapism/ diversion
Social interaction
Personal Identity
Surveillance/ Education
28
Which does not belong?
R
12A
15
PG
29
Who regulates the newspaper industry?
PEGI
ASA
IPSO
BBFC
30
Who distributed Spectre?
Disney
20th Century Fox/MGM
Eon
Warner Bros
31
The producers like to keep the show fresh by...
Including well established characters
Including celebrities
Pushing the boundaries on plotlines
Introducing new characters
32
What is another name for a conglomerate?
Development Company
Subsidiary
Parent Company
Distributuion Company
33
You can not listen to The Archers outside of the UK
True
False
34
£1 in every £7 spend on groceries is spend by a Sun reader
True
False
35
How does the game not make money (revenue)
In game purchases
download purchase price
In game events
Sponsored locations
36
A distribution company
arranges for the film to be available in cinemas, shops etc
comes up with the idea for films
plans, films and edits a film
shows the final film. Eg a tv channel or a cinema
37
When was Fortnite first released?
January 2015
January 2017
July 2017
July 2015
38
Who pays the licence fee
All adults over the age of 18
Families without children
Households with radios only
Households with a TV
39
According to RAJAR stats what % of adults over 15 listen to the radio (21 hours on average)
59%
72%
45%
89%
40
Radio 4 get its money through
The licence fee
Subscriptions
Donations
Adverts
41
The Archers was originally established to educate farmers.
False
True
42
Now that the crazy has died down the average player demographic is
Females, 25, well paid, highly educated, white
Males 8 - 15, interested in socialising and new technology
Females 25 - 35, with children. moderate level of education
18 - 34, male, unmotivated, liked Dominos pizza and vodka
43
Radio 4 is a.....
A pirate radio station
Commercial station
Public service broadcaster
A state run radio station
44
Who owns The Sun
News of the World
News Corp
Trinity Group
Disney
45
For many fans, The Archers is ....
a familiar friend which provides a comforting background
something that will challenge and upset them
something that will motivate them to change their lives
an experience that is predicable and boring
46
Who regulates radio?
OFCOM
PEGI
ASA
BBFC
47
How much did it cost to subscribe to Sun +
£4 per week
£8 per week
£6 per week
£2 per week
48
What is a subsidiary?
A big company that owns lots of other companies
A technical term for selling a film
A smaller company owned by a conglomerate
A company that markets a film
49
Which social media does The Archer NOT have
Twitter
Website
Facebook
Snapchat
50
The soundtrack for Spectre was released by
Universal Music Group
Warner Bros Music
EMI
Decca Records
51
What type of game is Fornite?
Sandbox
Augmented Reality
Virtual Reality
Action
52
Who directed Spectre
Sam Smith
Sam Mendes
Robert Wade
Daniel Craig
53
In recent years people have been complaining that The Archers is
too silly and more like a comedy than a drama
More factual and informative about issues in British society
becoming too violent and like real life
becoming more like a melodrama and too much like EastEnders
54
In the first quarter of 2016 The Sun lost
It dis not make a loss
Less than £50 million
More than £100 million
More than £250 million

Media Industries and Audience 2021 Flashcards | StudBud