COM111 Exam 1 Review

Targeted TV advertising can now aim commercials at

The creator of Girls with Slingshots is

Advertising spending worldwide has now surpassed

One of the formulas media buyers use to determine where to advertise is called

In the evolution of the media world, what came first?

The "understanding of how media messages are shaped and how audience members respond to them" is

American households spend, on average, how much per month on communication-related technology?

The article on media multitasking said this suffers when children are using media while studying.

This organization ranked the U.S. 45th out of 108 countries in press freedom.

Which of the following are players in the mass communication process?

The name of the researcher who developed the Mean World Syndrome is

The video used to show the immediacy of the Attitudinal Effect was

A Society-wide communication process using technology to send messages to a large audience is the definition of?

This media ownership theory views the press as belonging solely to the people

The World's largest media companies are known as

What country erased one of its entertainment celebrities from the country's internet?

Subliminal messaging in music is called

Based on his personal profile, what city does Mr. Beckman like to visit?

The term used to explain why our brains typically don't suffer from information overload is

Nomophobia is

When people seem important because they are covered in the news, it is called

The example of the famous person testimonial advertisement shown in class was

What type of advertisement utilizes social class/status as a way for you to desire a product?

Liv Schmidt's "Skinny Videos" on TikTok are an example of what long-term cognitive effect theory?

Red Bull is a leader in

The term used to describe when American media products dominate the global market is

What political/cultural revolution in 2011 was partly fueled by social media communication?

The "average American adult" spends about how many hours with the media each day?

What does the American Association of Advertising Agencies claim is a misconception about advertising?

Which form of advertising can change the image based on if somebody is looking at it?

What was the first organization created to track/monitor deceptive advertising?

This theory of media effects says the media tells us what to think about, but not how to think about a certain issue

The first advertising agency, N.W. Ayer & Son, provided what type of services?

The company that spends the most on advertising each year is

When there are as many or more goods available than people to buy them, it's called

Most people in which country have no access to the Internet?

Which of the following is an example of the immediacy of the Behavioral Effect of the media?

IMC stands for

Research studies that examine what gratifications individuals get from media messages is known as

Who was used at the start of Ch. 11 as an example of the ideals of free speech and democracy?

Kids aged 8-17 spend how many per hours each week on electronic media?

An example of the long-term effect of the Emotional Effect is

Doris Graber showed the amount of learning that takes place from media content depends largely on

One of the four social/economic aspects of advertising is

The idea that states media violence increases with each new iteration is called

Based on his personal profile, how many children does Mr. Beckman have?

When a paid message looks like it could have been content produced by the media company, it's called?

The video example of the "Snob Appeal" shown in class was

What type of advertising spending outpaced TV ad spending starting in 2017?

Who said the medium is as important as the message?