How have direct broadcast satellite (DBS) services challenged cable?

TV signals from satellite dishes where no cable is possible

The first small cable system - CATV - began in the 1940s in part due to what?

mountains or tall buildings blocked TV signals

Why have TV broadcasters been threatened by cable?

Clear signal/niche programming takes away their audience

One potential drawback for consumers who use a DVR (digital video recorder) is

marketers and advertisers might “see” what they watch

Which of the following is a way cable channels have achieved success

Finding/catering to niche audiences with specific interests

Not part of Sylvester “Pat” Weaver plan to force advertisers to give up power over programming?

Shorten programs, so fewer advertisements go to 1 sponsor

Why are shows like Game of Thrones or The Voice considered best suited for digital age?

lets viewers talk to others on social media while watching

The development of satellites in the 1970s ______.

enabled premium channels like HBO to be born

Beyond improving signal reception in most communities, the cable industry also introduced what?

narrowcasting - specialized programming for diverse groups

How are cable and DBS operators fighting back against online streaming services?

Releasing apps so users can stream live TV on iPads -no cost

In 1999, cable penetration hit 70 percent. Why has cable penetration dropped in recent years?

Better online/DBS services are capturing cable's business.

In the TV freeze of 1948–1952, ______.

FCC froze new licenses, due to frequency-interference issues

Over time the VHS format gave way to DVDs. What threatens that format today?

internet and high-def DVDs like Blue-ray and HD DVD

VHS outsold the technically superior Betamax videocassette format because?

VHS offered more tape space and could record longer programs

A catch-up service ______.

lets you watch episodes after they air on TV

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Television and Cable - The Power of Visual Culture

20 termsStudBud Administration75 plays

Chapter 6 — the origins and development of TV; the development of cable and technology and convergence

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Questions 20

Answers

1
Which impact did the quiz-show scandal have on TV?
Undermined the expectations of American viewers.
All of the above
Boosted division between high and low culture TV attitudes
Ended the role of sponsors in creating TV content.
2
How have direct broadcast satellite (DBS) services challenged cable?
They offer a lot more stations than cable.
Create programming while cable shows reruns of old programs
All options correct
TV signals from satellite dishes where no cable is possible
3
The first small cable system - CATV - began in the 1940s in part due to what?
none of the above
TV programers were seeking ways to make bigger profits
mountains or tall buildings blocked TV signals
viewers were bored with regular TV
4
Why have TV broadcasters been threatened by cable?
Clear signal/niche programming takes away their audience
Broadcasters never felt threatened by cable.
Cable systems may not carry local broadcast station signal
Cable systems have better satellites.
5
Smartphones, iPads, and other mobile devices used to watch videos are sometimes referred to as
headends
first screens
off-network
fourth screens
6
One potential drawback for consumers who use a DVR (digital video recorder) is
they can’t skip past commercials
marketers and advertisers might “see” what they watch
DVRs can be unreliable/don’t always record what you program
have to be home to press “record” in order to tape a program
7
Which of the following is a way cable channels have achieved success
Avoiding "bundling" with other channels as part of a package
Creating programs for the largest possible mass audience
Finding/catering to niche audiences with specific interests
Emulating broadcast network programming
8
Which of the following is a premium cable channel?
CNN
HBO
ESPN
C-SPAN
9
Not part of Sylvester “Pat” Weaver plan to force advertisers to give up power over programming?
The introduction of magazine shows like the Today show
Develop spot ads—shorter ads sold to individual sponsors
Shorten programs, so fewer advertisements go to 1 sponsor
Make TV-version specials, like Richard III and Peter Pan
10
Why are shows like Game of Thrones or The Voice considered best suited for digital age?
lets viewers talk to others on social media while watching
because they are fantasy or reality shows
none of these options
too violent or phony for real TV
11
The development of satellites in the 1970s ______.
enabled premium channels like HBO to be born
made the FCC instigate must-carry rules
brought an end to the franchising frenzy
encouraged competition between K and C band technologies
12
Beyond improving signal reception in most communities, the cable industry also introduced what?
short wait times for good service
broadcasting - signal casting in urban, but not rural areas
none of the above
narrowcasting - specialized programming for diverse groups
13
How are cable and DBS operators fighting back against online streaming services?
Drastically cut subscription prices to lure back customers.
None of the options
Releasing apps so users can stream live TV on iPads -no cost
Convincing cable programmers not to stream online.
14
In 1999, cable penetration hit 70 percent. Why has cable penetration dropped in recent years?
Better online/DBS services are capturing cable's business.
Viewers watching less TV, preferring movies or books
None of the above
Viewers tired of the poor reality programs on cable .
15
The practice of recording shows and watching them later when it is more convenient is called
viewer’s choice
syndicating
fin-syn
time shifting
16
In the TV freeze of 1948–1952, ______.
advertisers boycotted shows to ensure their own monopolies
FCC halted tests to decide on a workable model for color TV
FCC froze new licenses, due to frequency-interference issues
stations froze new programming over sponsor and ad issues
17
Over time the VHS format gave way to DVDs. What threatens that format today?
3-D and smart television
none of the options
internet and high-def DVDs like Blue-ray and HD DVD
high use of mobile devices like the iPhone
18
Who transmitted the first electronic TV picture?
Vladimir Zworykin
Thomas Edison
Philo Farnsworth
George Grierson
19
VHS outsold the technically superior Betamax videocassette format because?
consumers couldn’t tell the difference between the two
more money spent advertising the Betamax format than the VHS
VHS offered more tape space and could record longer programs
VHS offered high-definition playback
20
A catch-up service ______.
refers only to DVD players
usually refers to something you see in a movie theater
lets you watch episodes after they air on TV
is an online fan site with plot descriptions

Television and Cable - The Power of Visual Culture Flashcards | StudBud