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Marketing One Flashcards | StudBud
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Marketing One
True or False: a good is intangible
Which of the following is NOT a "P"?
Marketing One
10 terms
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StudBud Administration
basic concepts of marketing
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Which of the following is NOT a "P"?
Price
Product
Promotion
Possessions
2
True or False: a good is intangible
True
False
3
Will satisfy a want or need for a specific target market:
Promotion
Price
Product
Place
4
Provides customers with goods and services they want:
Distribution
Selling
Pricing
Promotion
5
Developing and improving products in response to the market opportunities:
Market Segmentation
Product/Service management
Marketing Research
Target Marketing
6
Is having someone wash your car for you a good or a service?
Service
Good
7
Having a product available at a certain time of year or convenient time of day:
Time
Information
Possessions
Form
8
True or False: market segmentation is the percentage of total sales generated by a market
True
False
9
Which of the following is not a demographic?
Gender
Hair Color
Age
Income
10
Which of the following is NOT a utility?
Promotion
Place
Form
Possessions
