Buying motives are....

the reasons that influence a consumer's decisions to purchase a product

What is the importance of connecting with customers and building relationships through social media?

to increase brand awareness and credibility

Branding is the process of

creating a unique identity for a product or service

What is the importance of building an online present for a business?

to increase brand awareness and credibility

Advertising is a marketing strategy used to.....

promote products, services or ideas to a target audience

What is included in the place element of the marketing mix?

location and channels to distribute the product/service

What is the role of social media marketing in modern business?

its is crucial component of modern marketing strategies

What is the marketing mix?

product, price, promotion and place

Brand reputation is monitoring and managing the...

brand's reputation through social media and other channels

What is brand awareness?

the extent to which consumers are familiar with the brand.

What does PEST analysis stand for?

political, economic, social and technological

Marketing concepts and techniques are strategies used to.....

promote and sell a product or service

is the emotional connection a consumer has with a brand

What does a PEST analysis help businesses analyze?

internal factors that can affect a business

What is the main focus of LinkedIn?

Building professional connections

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Marketing Basics

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Questions 26

Answers

1
The practice of managing the streak of information between an organization and the public to shape perceptions
branding
marketing
public relations
strategies
2
Buying motives are....
the reasons that influence a consumer's decisions to purchase a product
the strategies companies use to increase sales
the financial contraints that limit a consumer's purchasing decisions
the legal regulations governing consumer rights
3
Instagram is centered around sharing text updates
True
False
4
What is the importance of connecting with customers and building relationships through social media?
to save money
to disconnect with customers
to reduce traffic and conversions
to increase brand awareness and credibility
5
Branding is the process of
delivering a service
manufacturing a product
selling a product
creating a unique identity for a product or service
6
Which element of the marketing mix refers to the amount of money customers are willing to pay for a product/service
promotion
product
price
place
7
Over 70% of consumers make a purchase after seeing a brand's post on social media
False
True
8
What is the importance of building an online present for a business?
to increase brand awareness and credibility
to save money
to reduce traffic and conversations
to disconnect with customers
9
Social media platforms can be used to measure engagement rates, reach and conversions
False
True
10
Advertising is a marketing strategy used to.....
distribute a product or service
manufacture a product or service
promote products, services or ideas to a target audience
create a product or service
11
What is included in the place element of the marketing mix?
methods used to promote and advertise the product
location and channels to distribute the product/service
design, features and packaging
cost of production
12
What is the role of social media marketing in modern business?
It is not important
it is only for large corporations
it is only for personal use
its is crucial component of modern marketing strategies
13
What is the marketing mix?
cost of production, competition, market demand and pricing decisions
product, price, promotion and place
location, shipping, deliver and channels
design, features, quality and branding
14
Brand reputation is monitoring and managing the...
brand's reputation through social media and other channels
competitor's reputation through social media
product or service's reputation through online review
brand's sale through social media, online surveys
15
What is brand awareness?
the way consumers perceive a brands personality and attributes
the mental connections consumers make between brand and other experiences
the degree to which a brand is associated with a particular market segment
the extent to which consumers are familiar with the brand.
16
What does PEST analysis stand for?
political, economic, social and technological
political, economic, social and transportation
personal, experience, strategy and transformation
personal, economic, social and technological
17
To create a successful social media marketing strategy companies need to understand the needs, and preferences of buyers
False
True
18
Social Media Marketing refers to the use of traditional media to promote a product, service, or brand
True
False
19
A fictional representation of a target audience based on research and customer data.
target audience
demographics
buyer beware
buyer persona
20
Marketing concepts and techniques are strategies used to.....
promote and sell a product or service
manufacture a product or service
distribute a product or service
create a product or service
21
How can effective branding help a company?
all are correct
Differentiate itself in a crowded market
create a sense of trust and familiarity with customers
build a strong reputation among consumers
22
brand loyalty
the practice of a company maintaining high quality products
strategy used to attract new customers
the process of a brand expanding
is the emotional connection a consumer has with a brand
23
Which of the following is not part of the 4 P's of marketing
place
product
popularity
price
24
What does a PEST analysis help businesses analyze?
internal factors that can affect a business
the competitors of a business
the industry of a business
the external environmental factors that can affect a business
25
What is the main focus of LinkedIn?
Building professional connections
Sharing phots and videos with a strong emphasis on aesthetics
Sharing sort updates and interacting with others in real time
sharing long form content
26
The process by which consumers make choices about the use of their time and money
consumer choice
consumer equity
consumer loyalty
consumer behavior

Marketing Basics Flashcards | StudBud