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Chapter 20 Print Advertisements Flashcards | StudBud
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Chapter 20 Print Advertisements
Chapter 20 Print Advertisements
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StudBud Administration
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Advanced Marketing
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
A phrase that attracts readers and arouses interest, getting them to read the rest of the ad...
Slogan
Illustration
Headline
Signature
2
A sketch that shows the general arrangement and appearance of a finished ad is a(n)
Ad Layout
Typeface
Advertising Proof
Type Size
3
A presentation of an ad that shows exactly how it will appear in print is a(n)
Signature
Layout
Font
Advertising Proof
4
A distinctive symbol for a business is a(n)
Signature
Logotype
Slogan
Clip Art
5
The selling message of a written advertisement is a(n)
Logotype
Copy
Headline
Disclosure
6
A catchy phrase or words that identify a product or company is a(n)
Ad Layout
Slogan
Typeface
Advertising Proof
7
Which of the following is NOT a type of advertising agency?
Project Team
Virtual
Full-service
Individual-service
8
terms and conditions listed in an ad when discussing product features are
Signatures
Disclosures
Advertising Campaigns
Headlines
9
A graphic symbol for a company, brand, or organization is a(n)
Signature
Clip Art
Headline
Logotype
10
A photograph, drawing, or other graphic element used in an advertisement is a(n)
Illustration
Copy
Logotype
Slogan
