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MKT 301 Chapters 6-9 Flashcards | StudBud
MKT 301 Chapters 6-9
1 / 37
Which statement is true of consumer behavior?
A
Consumers' product and service preferences are constant and don't change
B
Consumer behavior cannot be learned.
C
includes factors that influence purchase decisions and product u
D
People's value systems do not affect their consumer behavior.
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