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Marketing 11.2
What is marketing?
Another name for analysis of consumer lifestyle
Marketing 11.2
15 terms
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Marketing research questions
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1
Another name for analysis of consumer lifestyle
Physiographic
Demographics
Social statistics
Physiological needs
2
What is marketing?
Making goods for a certain amount of people
Selling or production goods for a target market
Showing products and services to a certain target market
The activity or business of promoting and selling products or services
3
Market research can help marketers learn what is influencing the consumers in their target markets
False
True
4
What's a benefit of using social media marketing
Conducting in-depth marketing through surveys
Generating high quality leads through email campaigns
Reaching a large audience quickly and cost efficient
Building a strong brand image through media
5
Defining the problem is often the most difficult step in the marketing research process
True
False
6
The strategy of developing new products and selling them is referred to as
Market penetrations
Diversification
Market development
Product penetration
7
What does technology refer to?
Any device or process for which there's no substitute
The inventions or innovations from applied science that are used for profit
Concepts that can be translated into devices, mechanisms, or processes
The inventions or innovations from applied science or engineering research
8
Marketing is only about collecting data for making better decisions
False
True
9
You can take marketing as a college course?
True
False
10
What is the primary goal of market research?
To identify new competitors
To develop new products without customer input
To gather information about customers wants and needs
To increase brand awareness
11
Any container in which a product is offered for sale and on which information is communicated is referred to as
Merchandising
A storage unit
Product display
Packaging
12
The marketing planning process always proceeds in order though 5 steps
False
True
13
What are the 4 P's of marketing?
Product, precision, place, price
Pleasure, price, production, place
Product, production, perfection, placement
Product, price, place, promotion
14
The consumer market is very different from the business market
False
True
15
Secondary data is more expensive than primary data
True
False
