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Unit 4 Study Guide Flashcards | StudBud

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What stage are profits at a peak and the market become saturated?

What is the last stage of Product Life Cycle?

Unit 4 Study Guide

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Answers

1
What is the last stage of Product Life Cycle?
Maturity stage
Decline stage
Introduction stage
Growth stage
2
What stage are profits at a peak and the market become saturated?
Growth stage
Introduction stage
Maturity stage
Decline stage
3
The Macbook is a product line of Apple
True
False
4
What is one example of Key Marketing Concepts?
Market segmentation
Product differentiation
Selling process
Branding
5
Which is NOT a way companies use product differentiation?
Strategic Pricing
Superior quality
Strong Brand quality
Identifying a target market
6
Which is NOT a step in the selling process
Closing the sale
Making the Pitch
Determining communication methods
Concept Testing
7
What is product line?
Creating a distinct image for the product in consumers minds
A group of related products offered by the same company
Making a product stand out from competitors
Focuses on meeting customer needs and encouraging purchases
8
Growth Stage is the third stage in the product life cycle
False
True
9
What is NOT one of the parts of the product life cycle?
conceptual
Growth
Maturity
Introduction
10
Market saturation is when the product reached its peak in sales
True
False