POWERFUL PERSUASION UNIT EXAM

Formal remembrance of something, especially one that has a ceremony associated with it

Enthusiastic or extremely lively

A memorable phrase used in a campaign, or a series of commercials for a product or company.

Synonym for an item that increases one’s comfort

Beneficial new invention or product

Hardship, threat or stress (usually with "under" before this word)

Word applied to people that speak more than one language

When people associate a product with a celebrity

Give someone or something a ‘bad name’ so others will dislike him, her, or it

If viewers feel good about a commercial for a product, they’ll feel good about the product

Commercial features words or images (politicians use phrases) stated or shown over and over

Words that have no specific meaning, but sound good

Drawing on viewers or voters fears by telling them their jobs or lives are in danger

Associating love, respect or admiration we have for a person or symbol with a product.

All facts and figures support one product and not another. Viewers question the other product

A noun that is expressing praise or admiration

If everyone is buying it, it must be good!

Ads or politicians appeal to the common man or to the rich/elite

Synonym for ridiculous

Having numerous possessions and money (rich)