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Duplicate of World of Marketing Review Flashcards | StudBud
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Duplicate of World of Marketing Review
Duplicate of World of Marketing Review
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A review of basic marketing concepts as an introduction into the world of marketing.
Flashcards
24 cards
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Practice quiz
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Questions
24
Answers
1
Segmenting by consumer's shopping patterns and usage rate is an example of...
Behavioral Market Segmentation
Demographic Market Segmentation
Geographic Market Segmentation
Psychographic Market Segmentation
2
When an entrepreneur sells a portion of his company, he is giving up?
Equity
Stock
Investment
The Company
3
Statistics that describe a population in terms of personal characteristics is an example of...
Behavioral Market Segmentation
Geographic Market Segmentation
Psychographic Market Segmentation
Demographic Market Segmentation
4
The marketing concept is to satisfy customer's needs and want while generating a profit.
False
True
5
If Mr. Kirk is asking for a $100,000 investment in his company in exchange for 10% equity he is
Valuing his company at $100,000
Valuing his company at $100,000,000
Valuing his company at $1,000,000
Valuing his company at $10,000,000
6
Segmenting consumers based on activities, attitudes, values is an example of...
Demographic Market Segmentation
Geographic Market Segmentation
Psychographic Market Segmentation
Behavioral Market Segmentation
7
Apple coming out with the i-Phone 7 is an example of which Function of Marketing?
Selling
Marketing Information Management
Pricing
Product Management
8
Percentage of the total sales in a market captured by a brand, product, or company.
Market
Target Market
Market Segmentation
Market Share
9
ROI stands for?
Rent on Island
Return on Interest
Return on Investment
Return of the Jedi
10
The image below represents which type of utility?
Form Utility
Time Utility
Possession Utility
Place Utility
11
Mass Marketing is the preferred marketing method in today's business world.
True
False
12
Which of the following are economic benefits of marketing?
Added Value/Utility
Lower Prices
All of the Above
New and Improved Products
13
The image below represents which type of utility?
Possession Utility
Place Utility
Form Utility
Time Utility
14
Mr. Kirk will only eat Mexican food from Chipotle. This is an example of what?
Brand Loyalty
Brand New
Brand Recognition
Brand Insistence
15
What is needed to get a company started?
Capital
An Owner
Market Share
A Business
16
Mr. Kim's Nail Salon is an example of.....
A Service
A Good
17
Process
of planning, pricing, promoting, selling, & distributing goods that satisfy customers.
Guerilla Marketing
Market Research
Marketing
Advertising
18
Segmenting based on where people live is an example of...
Geographic Market Segmentation
Demographic Market Segmentation
Behavioral Market Segmentation
Psychographic Market Segmentation
19
The image below represents which type of utility?
Possession Utility
Form Utility
Place Utility
Time Utility
20
Businesses try to create new or improved products at higher prices than their competition.
True
False
21
Potential customers who share common need/want & have the ability/willingness 2 buy the product
market share
marketing
mass market
market
22
The image below represents which type of utility?
Time Utility
Possession Utility
Place Utility
Form Utility
23
Advertising is an example of which Function of Marketing?
Selling
Promotion
Marketing Information Management
Product Management
24
The Apple i-Phone 7 is an example of...
A Good
A Service
