State Ag Comm CDE Communications Quiz Part 2

How something is communicated-it could be a brochure, billboard, or television commercial, for example.

________ refers to using a logical visual pattern that is easy to comprehend.

Which of the following is NOT one of the key factors in a crisis communication plan?

The relationship between light and dark elements on a page.

________ refers to a story that has the most important information first, followed by the less-important information.

The most common ways to frame or position a message include which of the following?

The speed at which you talk is your speaking ______.

The degree to which communications messages present only one side, both sides, or both sides

Facebook is the second-largest _______ site.

A(n) ______ is series of numbers that connects a computer to the Internet.

A ______ takes place when the camera is tilted slightly left or right.

______ are those who migrated into digital technologies.

Text that is more _____ uses simple, short sentences and explains unfamiliar words and concepts carefully.

A(n) ________ looks up at the object of interest. Everything in the shot looks magnified.

A clip-on microphone is formally called a _________ microphone.

_____ attempts to influence or convince others to take a specific action or to reach a certain conclusion about an issue

A ______ provides reporters with the basics they need to develop a news story.

The zone of acceptable sharpness (focus) is called ________.

A ____ is a page or collection of Web pages designed to enable anyone who accesses it to contribute.

A _____ is a horizontal movement of the video camera.

A group of people targeted for the risk communication information.

The best time of day to schedule an interview with a newspaper reporter is _______.

_____ means disproving and countering any potential objections before readers can think of reasons not to be persuaded

_______ is the point where all existing media become one medium.

The format most frequently used for photographs; not as good for flat colors and line art drawings.

In this ______ phase of the video production process, crew assignments are made and video shooting locations are scouted

HTML codes are also known as ______.

Refers to describing your subject in a way that influences how others "see" or perceive it.

______ is audio that is naturally in the evironment where the video is being shot.

The widest shot possible that shows the object of interest in its surroundings or setting is called a(n) __________.

A(n) _____ links from one page in a site to a page in another site.

Megapixels stands for _______.

A graphics format that is highly compressible and includes an 8-bit (256 colors) color palette.

__________ are those for whom digital technologies already existed before they were born.

Which of the following is a way to overcome stage fright for a news interview?

A ________ is a detailed written description of the video you plan to shoot.

A _______ provides information that is necessary for the reader to understand the photograph.

_______ refers to high-profile people, issues, or concerns that are more likely to get news media coverage.

The correct pixels per inch for a color photo in a print publication is ______.

Used to describe an organization facing a bad situation and the need to communicate about that situation.

Digital natives are more likely to

The 512 colors that display the same way on any monitor system.

A _______ determines what you read, view, and hear about the world around you.

Another name for lead room is _____ room.

_______ is the form of logical reasoning that writers and speakers use to choose between or among best alternatives

Which of the following is NOT one of the seven cardinal rules of risk communication?

Photo-sharing sites are a form of ______.

____ processes start with a general principle, then apply it to a fact and draw a conclusion concerning the fact.

The _______ is at the top of the news release and indicates when the news release should be run.

Convey a message of stability or rest, such as in photographs of oceans, landscape horizons, and even sleeping people.

Usually used to draw the viewer's eye through the photograph, gives images depth by suggesting perspective.

_________ occurs when you have a person or an object in front of a bright light source.

________ refers to an event that is in the immediate area, so that a local news outlets will want to cover the story.

_______ is the way in which HTML editors upload or publish Web page or site.

__________ is not an example of social media.

________ has more than 500 million active users.

Which of the following is NOT a part of the development of an effective media relations strategy?

Which of the following is NOT a characteristic of a crisis?

In lens aperture settings, the larger the f-stop number, the _______.

The basic rule is that if you know you are going to use the photographs for print documents, save at the ____ possible.

Marshall McLuhan was known as a pop philosopher whose ideas have become new again due to the rise of _______.

Tight stripes or plaids on a person's clothes will cause which of the following effects on television?

FTP stands for ______.

In the editing process, _____ work best as a video transition for Web videos.

The process of informing people about hazards to their environment or their health.

How long should answers be to questions that will be used in a recorded interview (television or radio)?

Occur when two or more lines come from different parts of an image to a single point.

________ are shared online journals maintained by the writer and updated regularly.

"All professional golfers are good athletes" is an example of a _____.

Enhancing "harmony" in all of your visual messages is a way to describe ________.

The image format called "RAW" stands for ______>

_________ is a small image that can be set as a page background by repeating itself seamlessly across the entire page.

A(n) _____ links from one page to another within a site.

Convey a variety of different moods in a photograph, ranging from power and strength.

________ is the formal name for a Web address.

Different kinds of light have different color qualities, commonly called _______.

_______ is the "iris" of the camera, like your eye.

______ are decisions based on what you know of communication processes

In order to be effective in a new media environment, journalists are being trained to move away from ________ thinking.

A _________ is a series of drawing with captions that describe video shots and their accompanying audio or narration.

Objects are symmetrical on the right and left sides of the page.

One side is intentionally unbalanced, with more and heavier elements that draw the eyes as a focal point.

Attracts the attention of the audience, sets the tone, and describes what the argument will be about

Using a photo editing program to discard pixels from the original image is called _____.

The two or three ideas you want to convey during a media interview are called your ______.

A statement of what is known to be true in a given situation

The style of writing used in news stories and news releases is _______.

___________ refers to the way the various elements within the video screen are arranged.

_________ describes the speed or rhythm of the program.

Calculated by scientists based on research.

_______ let users interact with each other, upload files, and post messages, photos, and videos that visitors can see.

The overall information an organization wants its audience to comprehend; it should inform and persuade.

Digital immigrants are more likely to

_____ is an online network where users can create personal profiles that summarize their professional accomplishments.

The aspect ratio for a widescreen video screen is ______.

______ is the high and low sounds of your voice.

What the public perceives to be hazardous; affected by issues of familiarity, dread, and personal control.

A good rule is to record at least _____ per shot.

_______ involves the writer or speaker moving from particular facts to general conclusions.

The _____ is an attention-getting page with graphics that either automatically refresh to your home page or is clickable