SEM - Unit 3: Event Planning

Which of these television ads would be an endorsement?

According to FTC regulations, an endorser must...

Provides information in terms of numbers or percentages

In an exchange, the sponsor...

Well known person's public expression of approval or support for a product or service

Selecting the promotional mix for an event...

Using the name of a product, or business as part of the name of an event venue

Number of times the targeted group is receiving the ad.

A promotional plan...

Sponsorships are used to...

The number of people in the target market expected to receive an ad.

Formed by the interaction of the event, the sponsors, and the fans

Written, detailed description of how the four elements of promotion will be used

Subjective and depends on interpretation

Game operations can include parking, seating, player accommodations, mascots, etc.

The promotional mix is blending all of the following except.

Event coordinators are responsible for...

A sponsor does all of the following except...

An individual or business provides products, services or financial support for a team or event

The give-and-take between the event, the sponsors, and the fans.