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SEMI 4.01-4.06 Flashcards | StudBud
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SEMI 4.01-4.06
SEMI 4.01-4.06
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SEMI 4.01-4.06 Test
Flashcards
38 cards
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Questions
38
Answers
1
Developing good relationships with reporters is a way for an ad agency to get__for its clients
publicity
cash
sales promotion
new markets
2
You're making a rate card for ads in the yearbook. Which is the most expensive to purchase?
1/16 page two-color
1/4 page black and white
1/2 page four-color
1/2 page black and white
3
When mktrs use two-way comuncat'n to build trust w/the media they are creating a___relationship
exclusive
comprehensive
interactive
reactive
4
What is a primary consid. for fans who are attending a pro football game in a large city?
Accessibility to souvenir stands
View of the city from stadium seats
Availability of parking space
Surface of athletic field
5
Which is an adv. to a sport org w/an interactive relationship w/the broadcast and print media
Ensures confidential information exchanges
Decreases the need for a public-relations plan
Builds mutually favorable relationships
Reduces organizational crisis risks
6
A charity is holding a fundraising dinner & fashion show. Who is the best person to host?
Richard Roberts, a Canadian theater critic
Sophia Sanchez, a Venezuelan talk-show host
Bella Marie, a well-known international fashion model
Karl Kamden, a Chicago-based restaurant owner
7
A stadium placing messages and team logos on electronic boards is an example of selecting
sponsorships.
event signage.
network support.
media usage.
8
Which is most likely to cause people to not return to a fireworks show that attracts thousands
nearby accommodations
Parking fees
public transportation
Traffic
9
Which is an example of a business using a celeb's appearance to attract customers to an event:
A shoe co. releases a statement about a endorsement deal.
An actor stars in a film is based on a novel.
A rock star signs copies of his CD at a store's opening
A pro athlete announces his plans to retire in six months
10
What is the adv. to a bus. of signg on the outfield wall during a televised pro baseball game?
Ensures higher sales
Increases brand awareness
Provides free publicity
Lowers promotional expenses
11
Announcing a star performing at a charity event &seeing ticket sales incr. show how a celeb can
create a sense of community.
stimulate interest in an event.
provide performers with supplemental income.
improve an event's television ratings.
12
To obtain the most exposure during a sport event, the best logo placement opp for bus's is on
race cars.
golf balls.
footwear.
swimsuits.
13
To develop positive relationships with the media, an ad. agency's P-R director must be
impressionable and suspicious.
approachable and aggressive.
organized and distant.
honest and professional.
14
A stadium with more female restrooms than male restrooms is responding to which cust expect.
Dedication usage
Sense of safety
Aesthetics
Adequate facilities
15
When appearing at an event,a star wants the organizer to pay for travel lodging&meals.These are
non-negotiable conditions.
organization charters.
financial requisitions.
rider terms.
16
What do pro teams design for use during games that become promo tools when fans take thm home
Samples
Tickets
Posters
Programs
17
After criticism for being overpaid, an athlete became a volunteer spokesperson.He was trying to
Obtain a tax deduction
Attract a new sponsor
Gain more income
Overcome negative publicity
18
How do sponsors typically use signage at sports events?
To provide directions
To prohibit behavior
As promotional tools
As safety reminders
19
To increase revenue, pro baseball & football teams often sell advertising that appears
in local magazines.
on national television.
in community newspapers.
on the back of tickets.
20
What following do event organizers often include in an event to add interest and excitement
Celebrity appearance
Dress rehearsal
Sponsor recognition
Long intermission
21
Rachel is selling program ads for a band competition. Which prospect may purchase ad space?
International symphony conductor
Local music shop
State/Provincial museum director
National piano manufacturer
22
Which signage placement would provide the most exposure
for a sponsor's products?
Next to concession stands
Rear entrance of stadium
Interior wall of the outfield
Backside of the scoreboard
23
What information should a business obtain to get its news releases used?
Advertising rates
Publisher's name
Network affiliation
Media deadlines
24
What do businesses often include with a news release to attract an editor's attention:
Captioned photograph
Reference list
Thank-you letter
Promotional souvenir
25
What do sport/event planners often develop to encourage television and newspaper coverage?
Creative themes
Media guides
Sales promotions
Local contests
26
What do businesses need to remember after they send a news release to the media?
Be willing to publish all the news releases they receive
Papers are willing to publish all the news releases they get
The editor decides whether to pub. or broadcast releases
Media only use press releases for bus's that purch. advtsng
27
When an employee creates a promo script for an announcer to read during a game the emp should
make sure the final copy is single-spaced is bolded.
number the copy pages in reverse chronological order.
include a joke in the intro to get the audienc's attention
identify name pronunciations that may be difficult to read
28
One reason sport/event orgs let the media visit a new stadium is to encourage the media to
pick up their credentials.
publicize the preparations.
hold a press conference.
set up broadcast equipment.
29
The purpose of designing an event program that contains space for advertisements is to
promote the team.
pay less money for program printing costs.
get more people to buy the program.
generate more revenue
30
When selling ad space in programs, it is important for marketers to give their customers the
research fees.
news deadlines.
mailing costs.
advertisement specifications.
31
When writing news releases, businesses should avoid including their
goals
locations
statistics
opinions
32
Sport/event organizations develop and generate newsletters to
obtain feedback from sponsors
prepare for problems.
communicate with the public
notify the media
33
If a business releases a news release with errors in it, to minimize damage it should
call the media to give the correct information
wait for the media to contact the business
ask another employee to handle the problem
say nothing, but proofread future releases
34
A primary reason that sport/event marketers sell advertising space in their programs is to
offer financial support.
generate revenue.
increase fan loyalty.
attract new markets.
35
An author does book readings at bookstores. His appearance helps the bookstores
because
their sales will likely increase.
the author supports literacy initiatives.
most of their customers are fans of his books.
online book sales will begin to stabilize.
36
Why is it important for professional sport org to develop relationships with the media?
To reduce the need to obtain alternate sources of income
To obtain endorsement deals with professional athletes
To maximize favorable news and event coverage
To prevent the release of information to the public
37
To sell advertising space in an event program, the first thing Kyle should do is
design the front cover of the program to show prospects.
call all businesses to determine their interest.
obtain printing supplies for the program.
develop a list of local businesses to contact.
38
When attending a sporting event, most fans expect that the facility will provide them w/ a(n)
ordinary performance.
safety environment.
learning situation.
winning experience.
