stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Sports and Entertainment Marketing Flashcards | StudBud
Explore
/
Sports and Entertainment Marketing
Sports and Entertainment Marketing
20 terms
·
StudBud Administration
·
290 plays
Unit One Midterm Review
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
For sports organization, what activities involve responsibility for licensing activities
Merchandising
Public relations
Community relations
Sales
2
What are most sports or even products classified as
A combination of Rented and owned-good services
Pure services
Pure goods
Combination of goods and services
3
benefits to customers who buy Sports products include entertainment, health, & what?
Independence
Promotion
Adaptability
Achievement
4
Actual part of a product and service
Benefit
selling
feature
Feature benefit selling
5
What’s an example of a licensed product
NASCAR earrings
Buick invitational golf tournament
Wheaties cereal box featuring an athlete
Converse shoes
6
Which people help create excitement in enthusiasm that make the games what they are?
Spectators
Trainers
Team owners
Coaches
7
Which is a characteristic of the sports or event industry
Employees only those people who have athletic ability
Manages a worldwide media network
Communicates with a limited audience
Provides products that are different for each consumer
8
Which is an example of promoting a sporting event
Delivering exercise bikes to retailers
Selling food products to a concession stand
Holding race for charitable organization
Distributing information about a NASCAR race
9
Wrigley field has turned reputation as best Major League Baseball game.What does this exemplify
Awareness
Image
Loyalty
Image extension
10
The sports industry seeks to attract markets that perform what
Daman mostly tangible products
Are concerned with environmental issues
Include spectators and participants
have consumers with artistic talent
11
Surrounding communities benefit from professional sports teams by what action occurring?
Endorsing local political candidates
Hiring handlers to make sure athletes behave
Attracting tourist dollars
Making seat license available to season-ticket holder‘s
12
A Person who matches up corporations with events to reach their target market has a career in?
Hospitality
Advertising sales
Sales promotion
Sponsorship management
13
Extent of faithfulness of consumers to a particular brand
Brand loyalty
Market share
Brand image
Brand equity
14
Name, word, symbol, or design that identifies an organization and its product
Brand identity
Brand awareness
Brand
Brand equity
15
what activities involve writing press releases & organizing news conferences?
Community relations
Advertising
Promotions
Media relations
16
outcome of match is uncertain, many fans attending sports event are Motivated by?
Physical
Finance
Economic
Entertainment
17
1 difference between professional & amateur athletes is the game is what to professionals?
Close to the public
Played for enjoyment
Their occupation
Free of charge
18
When a professional football expansion team is established, what economic impact will happen
Higher tax rates & fewer finiancial investment opportunities
Increase job creation anymore consumer spending
Business closures job layoffs and high inflation rates
More tourism lower tax rates and high interest-rate‘s
19
Athletes are considered to be effective promoting products related to which of their areas
Education
Background
Sport
Lifestyle
20
What are royalties
A percentage of taxes
Percentage of expected sales
A percentage of actual tax
A percentage of union dues
