stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Final Exam Flashcards | StudBud
Explore
/
Final Exam
What is "Brand persona"?
What is a "Staycation"?
Final Exam
30 terms
·
StudBud Administration
·
10 plays
Imported from external platform
Flashcards
30 cards
F
Practice quiz
P
Host live
L
Questions
30
Answers
1
What is a "Staycation"?
A camping trip abroad
A trip to a national park
A vacation spent at home or nearby
A vacation in another country
2
What is "Brand persona"?
A customer’s opinion about a logo
A brand’s product description
A slogan used in advertisements
The personality a brand projects
3
What is "Influencer marketing"?
Using social media personalities to promote a product
Advertising products in magazines
Running online ads on search engines
Hiring celebrities for TV commercials
4
What is "Storyselling"?
Offering a list of features with each product
Using a narrative to emotionally sell a product or service
Displaying user reviews on a website
Explaining technical product details in writing
5
What is "Emotional branding"?
Connecting with the audience on a feeling-based level
Promoting a brand through contests
Focusing only on visual design
Using facts and data to explain a product
6
What is a "Getaway"?
A delayed flight
A business trip
A short vacation or escape
A travel insurance policy
7
What is a "Travelogue"
A travel visa application
A travel agency
A diary or presentation about someone’s travels
A list of travel rules
8
What is a "USP (Unique Selling Proposition)"?
The personality of a company's spokesperson
A pricing strategy used during promotions
A general slogan used by many brands
What makes a product stand out
9
What is a "Retreat"?
A large hotel in a city
A public beach
A crowded tourist attraction
A peaceful and private place for rest or meditation
10
What is "Rebranding"?
Launching a brand internationally
Changing the image, name, or message of a brand to attract a new audience
Creating a new advertisement for the same product
Hiring a new team to design packaging
11
What is "Guerrilla marketing"?
Promoting products in luxury stores
Marketing through high-budget celebrity campaigns
Unconventional, low-cost promotional strategies in public spaces
Advertising on major TV networks
12
What is a "Call to action (CTA)"?
A phrase that urges consumers to act
A report on customer satisfaction
A phone number listed on a website
A brand’s vision statement
13
What is "Voluntourism"?
Traveling to volunteer in local communities
Traveling to observe local problems and report them
Traveling to donate money to charities
Traveling to support eco-friendly businesses
14
What is "FOMO (Fear of Missing Out)" in marketing?
A tactic that creates urgency and scarcity
A type of long-term loyalty program
A way to measure online reviews
A customer feedback strategy
15
Who is a "Globetrotter"
A student studying abroad
A pilot
A tour guide
A person who travels frequently and widely
16
What is "Adventure tourism"?
Taking a relaxing cruise through scenic areas
Travel involving physically challenging activities like rafting or climbing
Traveling to try different local foods
Visiting famous museums and historic landmarks
17
What is a "Viral loop"?
A situation where content is ignored by users
A video that plays on repeat
A paid promotion that appears in a user’s feed
When content is shared widely and quickly, like a chain reaction
18
What is "Logo fatigue"?
When logos become outdated
When logos use too many colors
When companies change their logos
When customers stop noticing logos due to overexposure
19
What is "Customs"?
The location for picking up rental cars
The waiting area at the airport
The place at an airport where bags are checked
The shop at the airport
20
What is "Engagement rate"?
How often followers interact with content
The amount of time users stay on a website
The number of new followers per week
The percentage of people who purchase a product
21
What is a "Round-trip"?
A journey that is delayed
A journey to a place and back again
A journey from home to the airport only
A journey with no return
22
What is "Departure / Arrival"?
When you cancel your flight
When a plane/train leaves or arrives
When luggage is being loaded
When passengers go through customs
23
What is "Culinary tourism"?
Attending international food fairs in your own country
Traveling to experience local food and cooking traditions
Eating at familiar restaurants while abroad
Taking part in hotel buffet dinners
24
What does "Layover" mean?
A short stay between parts of a journey
A type of airplane meal
A flight delay due to weather
A seat on the plane
25
What is "Clickbait"?
A short caption used to describe a video
A news headline that gives all the facts
A misleading or sensational headline designed to get clicks
An informative summary at the end of an article
26
What is "Cultural immersion"?
Watching cultural performances at tourist resorts
Deeply experiencing another culture by living like a local
Taking photos of local traditions
Learning a few phrases in another language
27
What does "Wanderlust" mean?
Getting lost in a new city
A strong desire to travel
Being late for a flight
Fear of flying
28
What is a "Tagline"?
A paragraph describing the brand’s mission
A social media caption for a post
The company's legal trademark
A short, memorable phrase that defines a brand
29
What is "Eco-tourism"?
Responsible travel to natural areas that helps conserve the environment
Visiting popular beaches during vacation
Traveling to modern cities for shopping
Exploring new areas by car with friends
30
What is a "Boarding pass"?
A ticket that allows you to get on a plane
A printed itinerary
A baggage claim receipt
A passport
