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LUXE-Consumer Behaviour 01 Flashcards | StudBud

Explore/LUXE-Consumer Behaviour 01

LUXE-Consumer Behaviour 01

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Questions 10

Answers

1
Consumer Behaviour is about:
Buying, eating and drinking
Buying, having, and being
Eating, buying, drinking and sleeping
buying, biking and rollerskating
2
Conspicuous Consumption can mean:
Status, Wealth, Greed
Status, wealth, assertiveness
Status, wealth, intelligence
Good Taste, discretion
3
One useful Decision Model is:
The ABC -01 model
The EKB model
The EGG model
The XYZ model
4
Rolls Royce sell around how many cars each year?
6-70 000
6-7 000
three or four
Between one million & 1.5 million
5
When we drink a Coke/Pepsi, we are
Simply enjoying a sweet, sparkling drink
solving a problem: thirst!
experiencing a bundle of benefits
socialising
6
The core text we will mostly be consulting is:
Frederick R. Soloman (2018)
Michael J. Fox (2013)
Michael J. Soloman (2018)
Berghaus (2018)
7
•Attitudes are made up of three components –
Awful thoughts, behavioural intentions and beliefs
affect, behavioural intentions and beliefs (cognition)
affect, behavioural intentions and cerebral impulses
affection, bespoke intentions and concepts
8
Advertising seeks (attempts) to..
Define our product strategy
Differentiate our product from competitors
Develop understanding of what our product does
Disguise the truth (our product is poor)
9
An intriguing backstory of an article could:
Make it more valuable
Make it less valuable
Put people off buying it
Be a reason to give it as a gift
10
Which makes more sense?
The purpose of production is consumption
In Marketing, Consumption means eating
Both animals and people are Consumers
Marketing cannot always consider Consumers