Moodle Study: Big Quiz 3 Review Fall 2024_MC2000

________________ can be used to intentionally mislead audiences for political or financial gain?

An advertisement is ____________

News: truth and questions, which form a comprehensive account of the day’s events in a context that gives them meaning.

The Supreme Court has stated that only spoken or written speech can be protected.

An informational story given to the news media in hopes it will be passed on to the audience is a __________.

_____________ occurs when two people are face to face.

The fall of the middle class was one result of the printing press.

Consumers trust _________ more than any other form of advertising.

We at LSU love Mike the Tiger mascot. The news value that most closely relates to this is ____________.

Why do we have advertising?

Electricity is required for mass communication.

Unlike Edison's phonograph, Emile Berliner's gramophone played flat discs.

The Public Relations Society of America (PRSA)

Which book did our guest Mark Grant refer to when he stressed the importance of being willing to try something new?

Speech creating "a clear and  present danger" is not protected under the First Amendment.

Advertising is ___________

A primary advertising goal of the 1970s was to appeal to

Why did magazines develop slowly?

Most advertisers today are promoting

What is advertising? (More than 1 answer)

With the telephone, the speed of communication surpassed the speed of transportation for the first time

PEZ candy appearing in "Ant Man" is an example of ____________.

In the early 1500s before the printing press, books were so inexpensive the lower classes could buy & read them.

Technology is not required for mass communication

_______________ occurs with an audience of more than one person, and everyone is within earshot.

Streaming music is the industry's best means for controlling the music it sells today.

Front organizations that are usually cash rich but have few people and masquerade as grassroots groups:

Which is NOT a factor that radio formats usually consider when targeting special audiences?

The word "magazine" comes from the French word magasin, which means ______________.

Advertising dates back to Colonial America with an emphasis on

The first advertisements were _______.

The advent of illustrations in magazines & improvements in processing for photography paved the way for photojournalism.

Advertising has always been a creative form of mass communication.

The advent of ____________  in the 1940s paved the way for digital recording, mixing tracks, and home dubbing.

The Courts ruled artists can't appropriate another songwriter's

Who was the leading TV advertiser in 2023?

There's no clinical formula for newsworthiness because there are always subjective elements for consumers & reporters.

What was a journalism trend in the late 1800s that emphasized dramatic human-interest stories, crime & large headlines?

A _________ is a name, symbol or feature that identifies one seller's good or service as distinct

In the mid-1860s, James Maxwell theorized that _____ waves existed.

The first general-interest magazine in the U.S. originated in 1821 and is still in circulation.

Name for magazine journalists in the 1900s who wrote about social, political and economic problems leading to reforms.

The _______ was the first type of protomodern book, which consisted of sheets of parchment sewn together along one edge

Who was credited with making the first voice broadcast?

In the entrepreneurial stage of sound recording, who developed the first phonograph?

Chinese innovators developed ______, which involved hand-carving characters and illustrations into wood

_________ is a noncommercial radio network established in 1970 to provide an alternative to commercial broadcasting.

An advertisement is a _______________.

Emile Berliner's flat disc is the inspiration for the Grammy award?

What was the top music genre outside of the U.S. for 2023?

Which is NOT a factor TV took away from radio?

In a cutline, the first sentence tells us what we see. The other sentence(s) tell us ______________.

Nationwide love and peace experienced in the 1960s & 1970s were the major influences on changes in advertising

Radio and TV far outpace the internet in advertising spending in 2023

Which Black journalist wrote about the horrors of lynching in the South, leading to anti-lynching legislation?

What was the penny press known for?

What is an example of convergence?

_________________ is when I communication with myself in my own head.

What is considered the best ad campaign of the 20th century focused on what product?

AM radio waves produce less static and more clarity.

The ____ file format enabled sound—including music—to be compressed into small, manageable digital files.

Steven Spielberg used Reese's Pieces in the movie "E.T." This is called

How much of the global advertising market does the U.S. spend?

Criticism of public officials and public officials is not covered by the First Amendment, so it is illegal.

Emotive speech is protected by the First Amendment. Pick an example of emotive speech:

The Titanic's sinking led to the Radio Act (1912) and required all radio stations to be licensed/assigned call letters?

The electronic era really took off with the arrival of

One news story pushes another one out of the way and dominates the news. What is this called?

An unhindered form for free inquiry and free expression is ___________________

Inventor ______ developed a way of sending electrical impulses from a transmitter through a cable to a reception device.

One difficult battle rock 'n' roll faced was the perception among parents that the music caused juvenile delinquency

Who was the most photographed person of the 19th century for his work as an abolitionist, social reformer and statesman?

Advertising contributes to prosperity by

In a good photograph and work of art, where should the eye go to first?

Advertising aims to win good will and PR aims to win sales

Which music genre dominates the U.S. market in popularity?

PR is dialogic and advertising is non-dialogic

_______ is what PR practitioners call a group with which an organization relates.

A football game, the war in Ukraine, and the presidential debates. These stories display what primary news value?

Subjects in photos or videos should be facing inside the frame or "walking" into the frame for the best photo.

PR is a tool used by ____________.

Which tense is best for the first sentence of cutline?

Illustrations and improvements in printing paved the way for ___________________

The unique selling proposition recognizes a product's benefit, says it repeatedly as if the competition doesn’t have it

In the Pentagon Papers case, the Supreme Court said media have almost complete immunity from pre-publication restraint