EOPA Marketing Management Study Guide

Economics: The decision to hire more employees in order to make more products is:

In this stage of PLC, sales are at highest and branding is highly important

What customer does not have a particular item to shop for, but if it appeals will purchase it

Employee's overall attitude, outlook, satisfaction, and confidence in themselves and workplace

In order to motivate salespeople to sell at certain level, management may implement

What type of promo would company choose to reach a mass audience to inform about a new product?

Demand is the quantity of goods and services that:

Which of the following is not a type of discount?

New Zealand promotes private ownership of businesses where competition drives prices

Which intermediary brings buyers & sellers together but doesn't take ownership of the product

Management is important in an organization because it actually

Which type of economic system occurs when both the govt & individuals own factors of production

In this stage of PLC, sales of product fall and companies cut prices and advertising

Which of the following is considered a direct competitor of Kroger?

Which intermediary obtains goods in order to sell them directly to consumers?

Which of the following is correct formula for profit?

You are a cashier at PetSmart, your job duties are also to assist customers.  This is 

What term describes the decision a company makes about different types of products to sell?

The Factors of Production in an economy are:

Effective communication can positively influence an employee's

When Apple decides to improve features of the IPOD they have conducted which marketing function

The marketing function of ____ is used when Mayfield Milk decides how many trucks to use.

Which of the following is most related to the marketing concept?

Trevone purchases a baseball bat for $50. The opportunity cost of his decision is?

Marketing has helped consumers by:  _______________ customers about goods and services.

Processes/actions a business owner will implement in order to prevent or reduce risk is called

Marketing has helped consumers by:   Lowering the __________ of goods through competition

In this stage of PLC, advertising is focused on mass markets and building heavy distribution

As output of each worker increases...

The price at which both buyers and sellers agree is known as

The most common type of business ownership in the U.S. is...

People in this category are looking for highest prices because their motive is most profit

What type of promotion is used by companies to stimulate sales by offering coupons & giveaways?

This type of customer usually requires extensive information before making a decision

You are asked to complete a questionnaire at Six Flags about a new ride is an example of 

Chinyere has decided to mark up the cost of the newest bathing suite line. This an example of:

Supply is the quantity of goods and services that:

Which intermediary obtains goods to sell to industrial users?

Matthew decides to sponsor the Annual Cancer Walk in his neighborhood to create publicity

Economic Systems: The decision to sell products to high school students who play sports is:

Haiti's economy is based mainly on agricultural products such as coffee. This is considered:

What are the major components of sales training program?

Which of the following is considered an indirect competitor of Outback Steakhouse?

Obtaining the money needed to start and operate a business is a marketing function known as 

The dictator of  China, makes decision which affect the jobs and living conditions of people

In this stage of the product life cycle, sales are low and competition is low

What is a free enterprise economy?

The struggle for customers between 2 or more companies is considered

What type of promo would a company choose in order to raise the image of the company?

What describes repeat customers to a business because they have been so satisfied with a brand

Competition usually leads to which of the following?

Theft, human error, technological errors, and damages are all a cause of