Home Library Explore SAT

Home Library Explore SAT

Marketing Concepts 1 2021-2022 Flashcards | StudBud

Explore/Marketing Concepts 1 2021-2022

Marketing Concepts 1 2021-2022

8 terms·StudBud Administration·82 plays

First Quiz to learn the 3 first sessions #pharmamarketing

Flashcards8 cardsFPractice quizPHost liveL

Questions 8

Answers

1
The Maslow Pyramid
Does not have any relation with the pharma industry
It is not an important marketing tool
Explain the motivation behaviour for human needs
Is very difficult to understand
2
The environment
Is only the microenvironment
Is very important to take decisions
Is not changing all the time
Is not a marketing responsability
3
Do you think the pharma industry adds value to the population?
Yes, the life expectancy is growing
No, the only make money for the shareholders
No, they only treat symptoms
Yes, the sales of the companies are very high
4
What is marketing?
Selling as much as possible
Satisfying needs
Promoting products
Creating needs
5
Phillip Kotler describes the marketing as
Explore, create and deliver value
All of them are valid
An art an a science to satisfy needs of a target market
At a profit
6
Defining the market
Should be based on the product
Should be based on the consumer
Is not important in the pharma industry
The pharma products are highly regulated
7
The ultimate objective of the marketers is:
All the answers are correct
Making selling superfluous
Making people happier
Satisfy the customer needs
8
The XX century is known as the:
Technological age
Internet age
Medicines age
Biological medicines age