Business & Marketing Fall 24' Review

How many factors of production?

Human effort to produce goods and services

Choices are made because of ___

Person the purchases, but does not use a product

Cilas recognizes the North Face logo, but has never purchase products from the company.

Altering the characteristics of a product, such as UNO's themes.

Creativity and ingenuity as a factor of production

Targeting based on lifestyle choice, such as clean eating

Walking into Meijer and seeing the same layout in each store

A water fountain located inside a sports facility

Using social media to appeal to boys, age 13-18

"Breakfast of Champions" is a __, the permanent part of the brand.

Foot Action is a

General Motors is a

Meijer open 24 hours

Joe will only buy beats. Not other brand is an option.

Two companies working together where both parties benefit (Dunkin/Baskin)

Legal trade name for a company

Clorox bleach adding disinfect wipes to the product mix

Brand that prioritizes cost over marketing and quality.

Coca Cola's "Share a Coke" campaign is an example of a __.

Adding value, convenience or usefulness

Target's brand, "Up and Up"

Segmenting based on where people live

A social media influencer

A service

Marketing is a ___ discipline of ___ functions.

A nondurable good

Opening a law firm with friends is an example of what business structure?

Ford Motor Company is a __, also a manufacturer brand.

Tools, equipment, and buildings needed to produce goods and services

Business structure where all the risk and rewards are taken on by one person

CC's wrestling match is marketed as a

JP Morgan providing financial services

A recipe on the back of a cake box

Resource replaced at the rate it is being consumed

Something a business sells and is placed in a specific category

Mass marketing utilizes products and communication that are

Not everyone makes the same choices because of

Charge for an item being sold

A durable good

Natural resources used to produce goods and services

Top Golf is marketed as a

McDonald's is an example of a

Turning denim into jeans

Applying for a mortgage to pay for a home

Offering the same foundational product, but marketed to different segments, under different brand names (Toyota/Lexus)

"15 minutes or less can save your 15% or more"

Resources that cannot be replaced

Specific category a product is organized under

You have $15 for lunch. You want Taco Bell and Wendy's, but have to choose one. The option you do not purchase is ___.

If both Coca Cola and Pepsi are an option, the customer will always choose Coca Cola.

Role of marketing in a private enterprise system.

Purchase cleats during soccer season is an example of ___ segmentation