CH 1-3 Marketing Concepts Flashcards

1

Religion is a....

Geographic
None of the above
Psychographic
Demographic

2

What is entrepreneurship

A leader
A person who takes risks
All of the above
A person who starts a new business

3

What is the marketing mix?

Cycle of a business
An industrial market
Promotion plan
4 PS

4

Which one of these utilities means valuing ownership?

Possession
Form
Information
Place

5

What is added value/satisfaction

A bill you pay
utility
7 functions of marketing
Something you need to sell a product

6

What does contingency mean?

to gather data
to be contingent
to contain your excitement
back up plan

7

How much time do you get to prep for a team roleplay?

15 mins
20 mins
10 mins
30 mins

8

If a tree falls in a forest does it still have utility?

Yes
Depends on the size of the tree
No

9

Which one of these is not a 7 function of marketing?

Supply/demand
Distribution
selling
product/service management

10

What does the O in SWOT stand for?

Opportunities
Opulant
Optimis Prime
Optimism

11

Market Information Management can also be known as?

Market research
Managing people
Back up plan
Market break down

12

What are the 2 largest industries in the world of marketing?

Sports and Entertainment
Food and Hotel
Food and Entertainment
Sports and Cars

13

Which one is not an example of promotion?

Publicity
Advertisements
Word of Mouth
Research of a market

14

What is a market

A place you go to purchase items
A poll of people
A group of people with the ability to buy a product
A large amount of customers

15

What are the 4Ps

Product, Place, Promotion, Public Relations
Product, Promotion, Place, Professionalism
Promotion, Product, Price, Place
Public Relations, Product, Price, Promotion

CH 1-3 Marketing Concepts

Questions 15

CH 1-3 Marketing Concepts

Questions 15