stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing mix Flashcards | StudBud
Explore
/
Marketing mix
Marketing mix
12 terms
·
StudBud Administration
·
374 plays
The quiz
Flashcards
12 cards
F
Practice quiz
P
Host live
L
Questions
12
Answers
1
A business's marketing mix would NOT include:
price
production
product
place
2
References to specific brands or products incorporated into a movie or TV series is known as:
Product Placement
TV advertisement
Public Relations
Celebrity Endorsement
3
USP is:
Unique Selling Point
Unusual Sale Promotion
Units Sales of Product
4
AIDA model describes steps a customer goes through when purchasing product. AIDA stands for:
Attention, Interest, Desire and Action
Attraction, Intention, Desire and Action
Attention, Inclusion, Desire and Attraction
Attention, Intention, Desire and Attraction
5
Visual merchandising attracts customers at the point of sale
False
True
6
Above-the-line marketing would NOT include
radio advertisement
billboards
TV commercial
newspaper article
7
Informative
advertising tries to persuade customers to choose the products
False
True
8
Pricing strategy where a product is sold at a price below its market cost to stimulate other sales is called:
promotion
loss leader
discounts
price loser
9
What is the name of a representative of producer in international distribution
Wholesaler
Retailer
Agent
Consumer
10
Slogan is a part of:
Brand name
Brand logo
Trademark
11
The picture shows:
Brand positioning
Market share
Market segmentation
Product life cycle
12
The use of a name, term, sign, symbol or design that enables customers to differentiate product
is typical for expensive products
is known as branding
is known as advertising
is part of the above the line marketing